Despite the lukewarm praise, you may recall that according to Business Traveller magazine,
AA has best wines in Business Class. The Emilio Lustau Sherry got the award for the best fortified wine.
I checked on the prices of wine from a recent Business Class wine list:
Pommery Brut Champagne - $28
Marimar Torres "Don Miguel Vineyard" Sonoma County Chardonnay - $28
St. Supery Napa Valley Sauvignon Blanc - $20
Chateau Cantemerle - $30 - $40
Chapoutier Coteaux du Tricastin Rouge - $18?
Emilio Lustau Sherry - $20
Grahams 20 Years Old Tawny Port - $40
This gives an average of $27 a bottle in C - more that some people thought!