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Here are the results for the FT Wine Poll which was conducted over the past few days:

•3.5 glasses of wine consumed per C/F passenger on a typical AA long-haul flight.

•40% of passengers would be influenced by wine offerings in choosing their carrier.

•$18.50 perceived wine cost per bottle in C/F.

•$37.50 desired wine expenditure per bottle in C/F.

•5 on a scale of 10 for wine selection rating.

Taking into account the percentage of passengers who do not drink, and those tiny little wine glasses, a strong argument can be made for spending about $10 more per passenger on wine in C/F.

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