I'm not sure about them. There's something vaguely unsettling about them, but I can't put my finger on it. They don't inspire me. But they do make me want chocolate. That could be due to an advert shown in the UK in the eighties...

http://www.youtube.com/watch?v=yqCqXPiBRy4

I've just seen the AA one and it is much more evocative.