FlyerTalk Forums - View Single Post - Frequent Flyer Program for a Low Cost Carrier
Old May 15, 2003 | 6:39 pm
  #10  
epi231
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20 Years on Site
 
Join Date: Oct 2002
Location: San Francisco, CA
Programs: UA 1K, Marriott Platinum, Hilton Gold
Posts: 464
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by MileKing:
The one drawback I can see is the one year expiration of credits. While not a problem for frequent flyers, infrequent flyers may have a difficult time accumulating 16 credits in one year. Thus, they never have a reachable goal and would tend to be less loyal.</font>
I think this is potentially a very serious problem. 16 credits per year is indeed quite a lot to ask for an infrequent traveler. Thus, an infrequent traveler may be able to get a reward with a regular airline after three (or more) years of flying, but possibly never with a LCC. At least regular airline miles almost never expire.

I think "incremental" rewards (such as one-way flights of companion flights) would alleviate this problem quite a bit. (IIRC, AirTran program allows (or used to allow, before the recent changes) one-way awards and one-way upgrades.)
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