Good news everyone, Swiss has updated its Flugzug homepage:
http://www.swiss.com/countries/CH/en.../airtrain.aspx
Milage accrual is now identical to real domestic flights:
125-1000 Status + HON* miles for Economy tickets
1500 Status + HON* miles for Business tickets
* max 100’000 HON Circle miles for HON Circle qualification
Sounds like an even better opportunity for cheap extra miles when flying from ZRH...