I am! (and same goes for alcoholic drinks)- and again, if you look at a selection of routes, you'll find that since they have introduced food and drink for a fee, IB, EI, SN, SK, or BD are not cheaper than, say, BA with full service. In fact, in the first two cases, they code-share and for the same ticket price you get either full service or no service at all! So I just don't see the point of saving the airline some money if, as passengers we don't get anything in return. And thus, I would propose to amend your thread to 'what would you be willing to swap in Y'? (i.e. for anything the passenger loses, the passenger must get a new benefit of equivalent value).