I've always couponed and rebated for as long as I can remember. I have become "greener" lately in an effort to help the environment and save money (for instance, I've cut waaaay down on my paper towel use by using re-usable and washable cloth towels).
I ride my bike more now to run errands. I have done this in the past but I do it even more now.
I also put all my regular expenses on my AMEX rewards card and turn in points for G/Cs. I don't buy anything I would not have bought anyways, but this way I'm earning points and earning gift certs. And the bill gets paid in full each month so no finance charges