Originally Posted by
robbert
So what if everyone starts taking their own drinks on board? They may end up flying a lot more weight and still not sell much. This may actually cost them in the end.
I think it is more likely that demand for beverages will drop a great deal, thus causing US to stock fewer, resulting in less weight on the airplane.
I also think this is penny wise, pound foolish. You figure for every one person paying $200 per ticket that chooses to fly a different airline, US needs to sell more than 100 pops to break even.