FlyerTalk Forums - View Single Post - How Much Will You Pay for Coffee? What about $10.19 in Moscow?
Old Jul 31, 2008 | 9:40 am
  #7  
greggwiggins
 
Join Date: Sep 2000
Location: Indian Harbour Beach, Fla, USA
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The Economist newsmagazine does something similar; they released their annual Big Mac Index earlier this week.

From the article:

The Big Mac Index is based on the theory of purchasing-power parity (PPP), which says that exchange rates should move to make the price of a basket of goods the same in each country. Our basket contains just a single item, a Big Mac hamburger, but one that is sold around the world. The exchange rate that leaves a Big Mac costing the same in dollars everywhere is our fair-value yardstick.
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