The AA co-branded luggage was made by Skyway... and yes, it won't hold up to heavy-duty business travel. Which is why I now use Travelpro CrewSeries Plus for my luggage.
If I remember correctly, Travelpro does make "branded" luggage with the official airline logo embroidered, but the only way to get 'em is if you know somebody who works for the airline who can buy it for you at the employee sales store. Only ones I've seen are Southwest and Delta crew bags.
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AlphaSigOU
Causa latet vis est notissima - the cause is hidden, the results are well-known.