I've created a dedicated email address for all of the stores that I shop at - from grocery stores to clothing stores. I have received a surprising amount of coupons via email, most of which work in the store and online. I usually use the online coupons & shop through the AA shopping portal for miles. The grocery stores around where I live email printable coupons fairly often. Also, some of my favorite restaurants around here (Rasoi & Kabob and Curry in Rhode Island) also email out 20% off coupons on a regular basis.
I have definitely learned that I don't have to pay full price at almost every retail store that I visit. So...I am pretty much the person that you will see in Bed, Bath, and Beyond, with 40,000 coupons in my hand.