Originally Posted by
ftnoob
As a partial substitute for identifying the most profitable passengers, WN could award bonus points to folks on sold-out flights. To be fair and/or as a token of goodwill, they could also try to give bonus points to those who paid an average or even above-average fare but but received a below-average service in return. Taking a middle between two strangers would seem to qualify. Again, practicalities would interfere with implementation. Awarding bonus points to "C" group boarders would be another way to go, and that would take some of the pressure off the rush to be first for OLCI. So again once we try to throw concepts of fairness into the awarding of "loyalty points, things can get awfully messy.
I've often thought similarly and believe that it would generate lots of goodwill for very little cost if each flight crew was given the ability to, say once per month or quarter, give out a 0.25RR "Share the LUV token" to anyone on a flight who does something particularly nice for other passengers. Things like giving up your prime window seat and moving to 28B so that a family to sit together, waiting to deplane so that somebody else who has to can exit in time to catch their connection..acts of courtesy one never sees anymore. To eliminate chicanery the token would require some proof you were actually on the flight like your confirmation number, RR number or boarding pass stub.