Tesco washing tablets £2.40 instead of Ariel £6 odd, Tesco shampoo 79p instead of Head and shoulders £2.99 we all have one thing you dont have to swap, for me its coffee, my son its Jaffa cakes, My husband, Cathederal city, the cats Whiskas in tins, everything else is open to swapping for own brand. I Freeze butter as well, prices have gone silly just lately so I wait for the special offers, for me its worth it to shop online as well as the supermarket is 20 miles away and the petrol cost is higher than the delivery charge