I can't remember a single time that I have eaten some "earthy, worm-infested, plant-growing" DIRT.....
so it's really hard to tell if you are right or not, OP!
But I did find the Pretzel Crisps interesting when I tried them a couple of times earlier this month. Liked them far better than those hard, stale pita chips! Will probably enjoy some of them again on my next trip, coming up in about 2 weeks, but would really rather have Fritos or those crunchy potato chips. And BTW the new "red bag" snack mix is pretty good too!