<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ScottC:
Oh, and of course your comparison here is also flawed: Thai charge "a mere" $3200 while BA charges $5000, so a $0 ticket makes sense?? Yeah, right...</font>
It most certainly does! If Asian carriers like CX (amongst others) have 5 pax for a 747 then why let all those empty seats go to waste?
Better give them away for free, so that potential customers will get to enjoy your product and then decide to fly the airline as paid pax in the future. Just seems like sound marketing to me.
If I am a butcher who is selling sausages that are not very popular then would I be better off charging the full price for these sausages which no one buys anyway and let them go off or give them away for free to customers who might recall this goodwill gesture in the future and visit me again?
The same applies to airlines, in this case to TG.
BTW, Virgin Blue has done something similar to RyanAir when they sold A$1 tix to all Virgin Blue destinations, so it is not unheard of Down Under.