This is the beginning of the end of FF programs. I have certainly been expecting their demise or devaluing giving the state of the industry. At least soon we can all rest , forget status, forget mileage runs, and the market will become true competition and we can fly with whoever provides the best for whatever route we need to travel and we stop being tied to airlines and airline groups. Like I am planning a trip to Vietnam and would have been nicer to travel with a proper airline like Singapore or Cathay Pacific rather than travel such a distance with the likes of CO.

Why doesnt CO just disband the program then we can all move to the next step? No point anymore pretending its a loyalty when increasingly there is little to gain from being loyal.