How service can be important when you are leaving at midnight with the intent to sleep is hardly relevant and the narrow CX coffin seats in J are not suitable for family travel unless you are all 7' basketball players in order to see each other.
On principle I will not fly Qantas now that they have stooped to selling a 'legal' product on board - cigarettes - I would not like my children to see that. A retrograde step for a oneworld airline.