FlyerTalk Forums - View Single Post - HUGE increase in rental car rates, and nothing about in on Flyertalk???
Old Jul 16, 2008, 4:51 am
  #32  
Mrp Alert
 
Join Date: Oct 2005
Location: TLV now - formerly LAS
Programs: King of Rental Cars, BA Gold, Virgin Gold, AA MM Gold, A3 Gold, SK Gold, Hotel SuperElite
Posts: 7,357
Originally Posted by icurhere2
Then I try a last-minute booking and get a car for next week in LAS at $9.51 a day . . .
At LAS, it is purely revenue management kicking in. The rate is average for rentals 30+ days out. 2 weeks out, the price drops or increases based on availability (lately it has been dropping). 1 week out, bargain basement kicks in unless bookings are very strong. It is consistent curve which works out well for the agencies since few people reprice their reservations as their pickup date approaches.

High prices are not here to stay - revenue management is here to stay.
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