Do you think in this case they would have been better off not having an announcement and slowly removing it plane by plane. I bet most people wouldn't even notice, and if asking a FA they could just say that it's not offered on this plane. It would have created a lot less stir in the media. I still point back to an earlier post that says in this day and age of iPods, PSP's, Nintendo DS, Laptops, etc., how many people are even bothering watching the movie (don't even bring up the stupid two prong plug).