I am sure if airlines started to show the actual and final price..people would start paying more attention to those seal sales ads etc..cuz right now..i could careless if ac promotes a 50cad to anywhere because i know what's waiting for me at check out..i rather see a 200cad TOTAL FINAL PRICE ..no BS just straight to the freaking PRICE I NEED TO PAY..i could careless if they even promote a 10$ fare i know it's ALL A CATCH..this is why OIL is up and everything else in this world is becoming a joke because corporations are getting BY..