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Lufthansa

Lufthansa Ponders First Class Inside Business Class

Lufthansa Ponders First Class Inside Business Class
FlyerTalk

At FlyerTalk, we love a new seat concept, whether it’s theoretical and laughably small,  now comes with wings or should be prosecuted for crimes against comfort. But Lufthansa’s new idea for Premium Business Class is a new one even on us.

There’s a lot going on at Lufthansa. It remains one of the few European airlines that still offers a First Class cabin. But, like most airlines, Lufthansa is finding itself filling its newer planes with fewer premium seats as demand for first and business class travel on long-haul flights continues to decline. Its new Boeing 777X plane, for example, will be delivered in early 2021 with no First Class at all and a unique Business Class product.

 

The Throne Seat in Business Class’ Center Aisle

Premium Business Class

The seats, we’ll start by saying, offer a big improvement by offering passengers direct aisle access from every seat. Lufthansa has managed this by doing some major seat shuffling in Business Class to create a 1-1-1/1-2-1 configuration. Another byproduct of that reshuffling is what’s being called “the throne” because of the copious amounts of space on either side of this seat and the added privacy it offers. The result is sort of a First Class seat in a Business Class cabin.

Or, as Lufthansa may categorize it, a “Premium Business Class” seat. We say “may,” because while this seating plan has been confirmed by Lufthansa, “no final decisions have yet been made” on the new fare class.

 

777 Boeing Lufthansa Premium Business Class 2

The Aisle Seats in Business Class

However, a spokesperson for the airline did go on to say that, if Premium Business Class does come into fruition, it will be paired with better dining options, specialty coffee, premium bedding, and preferential service. Which, presumably, will be carried out right next to your neighbor who is only getting Business Class service.

The new products would be rolled out across the entire Lufthansa Group including at Austrian Airlines and SWISS.

 

777 Boeing Lufthansa Premium Business Class 3

Premium Economy

In this new cabin, Economy could also get a redesign by way of a few rows with extra legroom. And, if both of these classes are present, SWISS will have six classes: First Class, Premium Business, Business, Premium Economy, Economy Plus and Economy.

 

H/T Paddle Your Own Kanoo

 

View Comments (16)

16 Comments

  1. AlwaysFlyStar

    January 22, 2020 at 7:22 pm

    I can’t imagine they would actually decide to do such a thing. It might work in a place like America where people quite enjoy showing off their advantages over others, I think most of Lufthansa’s target market would be extremely uncomfortable to receive an enhanced service directly in front of everybody else. Also, it seems to be the exact same seat just with extra privacy, a bit more space and no window. I don’t think even extra service could command first class premiums because it is very far from first class and is not even the best business class seat out there. So I would imagine that Lufthansa executives know that they just need to reserve them for their status customers or offer some premium seat selection fee as Swiss does for their good seats.

  2. J S

    January 23, 2020 at 10:32 am

    Austrian, part of the LH group, already charges extra for certain J class seats (those that afford more privacy). I don’t believe they give premium service or amenities to these seats.

  3. diamantaire

    January 23, 2020 at 10:38 pm

    Will Brussels airlines also have this configuration?

  4. GodAtum

    January 24, 2020 at 5:46 am

    Well Malaysian have done the same.

  5. jwhop777

    January 24, 2020 at 6:23 am

    It’s sad to read commentary on here from someone such as AlwaysFlyStar who generalizes about a nation with 320 million people, of which 50 million were born “abroad.”
    It would be nice in the year 2020 to know that people had been raised properly so as not insult others in such a childish manner. Showing provincial behavior in a “global” site requires a naive blindness that reflects the harsh state of the world.

  6. gkbiiii

    January 24, 2020 at 7:12 am

    So they are doing a JetBlue?

  7. robertr

    January 24, 2020 at 1:08 pm

    They cant even get intra Europe right with their stone age business cabin.

    Only in Europe you get an economy seat and pay for a Business Class fare.

    It is not too hard to have 8 seats in each intra Europe flight fitted and remove the hideous economy seats upfront.

    Luckily in Australia we don’t put up with pathetic seats in Business Class.

  8. Grog

    January 24, 2020 at 2:21 pm

    jwhop777,
    It may come as a surprise to you, those statements which you call generalized are exactly the types of “generalizations” which corporation make on a daily basic in presenting products for sale internationally. Strange that you would accuse someone of a certain behavior on a broad level and then go on to exhibit very similar behavior on a personal level.

  9. EDIflyer

    January 26, 2020 at 7:28 am

    I hope the legroom is better than the appalling space LX have in their ‘throne’ business seat – total foot coffin!

  10. JTCz

    January 31, 2020 at 3:37 am

    I love how this article is about something that didn’t even happen and LH never even said it intends to do. It is like “Margot Robbie ponders going naked on the red carpet” because she is a woman, women are sometimes naked, and one cannot exclude the possibility of Margot Robbie thinking about doing that, or at least having a dream / nightmare of that.

  11. drvannostren

    January 31, 2020 at 12:15 pm

    This should be pretty easy to do though I think.

    1. You hand out the menus in the normal order, but the middle throne seats get a specific menu with some slightly upgraded choices or whatever.

    2. If you really wanna be kinda secretive about it, you could make it so the person writes their choice out, or choose their meal on their AVOD screen.

    3. When you serve the meals, you’d serve them to the throne seats first. Presumably it’d be the HON members sitting in them anyway, or people who had paid to book them, same as Swiss. So it wouldn’t even look all that out of place.

    My point is, you could make this “first classy” without outwardly and publicly snubbing all the other business class passengers both behind their backs and right in front of their faces.

  12. FlyingScientist

    January 31, 2020 at 1:06 pm

    Bad idea throughout. Premium seats without access to a window…

  13. weero

    weero

    February 1, 2020 at 9:22 am

    “SWISS will have six classes”
    That is a ludicrous extrapolation. Currently Swiss operates an intl. First, an obsolete Biz, and a sh!thole Economy on their 777 services.

    I am absolutely certain that we will not simultaneously see Economy Plus and Premium Economy and Premium Business and First.

    Heck Swiss has to develop a PE first at all ….

  14. cmd320

    February 2, 2020 at 1:22 pm

    This is about the dumbest thing I’ve ever heard. We’re going to sell what is essentially the middle seat in the J cabin as some kind of premium business class product? Where do they even come up with this nonsense?

  15. FlyingNone

    February 2, 2020 at 3:19 pm

    @jwhopp777, Huh ??….. he/she was not generalizing or insulting anybody. Toughen up, the world has problems a million times worse than someone’s general (not even strong) opinion.

  16. AJNEDC

    February 3, 2020 at 10:25 am

    Is it just me or do more and more of these articles do not quite make sense ?

    What is first class in business class? If it’s in business class it cannot be first class? If the idea is to provide a premium business class product- well isn’t that what first class essentially is?

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