On Monday (“Lei Day” in Hawaii), Hawaiian Airlines debuted a new logo and new livery on a Boeing 717 aircraft. Additionally, the carrier showed off an Airbus A330 outfitted with the new livery, and “Pualani” will remain a primary component of the logo, but will now be framed by what the carrier describes as a “rising sun” motif instead of its erstwhile floral theme.
“To celebrate her regal status, we are featuring purple more prominently in our color palette, complemented by an updated graphical style that reflects our reputation as a premium, global brand,” said a spokesperson for the airline.
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[Photo: Hawaiian Airlines]