Emirates Reveals “Upgrade Tricks” in New Ad Series
Ryan Boyd January 17, 2018
In a new series of videos containing the slogan “Don’t upgrade your seat, upgrade your airline. Fly Emirates,” the carrier features customers trying out various life hacks in order to upgrade their seats.
“Seasoned with a liberal dose of humor, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade – from name-dropping and flattery to other more creative endeavors,” the airline said in a statement.
“Emirates’ Economy Class is well known for being a true, full-service product. We offer excellent value for money, with world-class in-flight entertainment in every seat, full course gourmet meals, generous free baggage allowances, and great service, said Boutros Boutros, Emirates’ divisional senior vice president for corporate communications.
“In today’s environment where others are stripping amenities from their cabins and shrinking legroom, we believe travelers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple – why try so hard to upgrade your seat when you can fly Emirates instead?”
That’s one way to look at upgrading.
To read more on this story, go to Gulf News Aviation.
[Photo: Shutterstock]
