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Cathay Ditches Dine on Demand

Forget expanded menu dine on demand on some flights – Cathay Pacific is dropping the meal service it was trialing on two long-haul routes in favor of a new restaurant style dining experience for customers flying in the business class cabin.

From May to June last year, Cathay Pacific trialed a dine-on-demand service, allowing business class passengers to order any time during the flight from an expanded menu of food. But following that trial, the airline as decided not to introduce that service to the business class cabin after all, instead opting for a more restaurant-style dining experience.

“The new Business Class service elevates the customer experience towards the First Class service, offering a far higher degree of personalization,” Cathay said in an internal email reported by Australian Business Traveller. “First Class will continue to offer higher degrees of privacy, more space, better amenities and fine dining menus.” The email continued to say that passengers will get “restaurant-style food presentation, greater choice and flexibility and more personalized service, [delivering] a memorable dining experience and personalization.”

This new restaurant-style dining service will be launched in July on routes between Hong Kong and Chicago; in August for London Gatwick flights; September for Manchester, Washington DC, and Frankfurt; October for Paris, Johannesburg, and Amsterdam; November for Brussels, Madrid, and Barcelona; and December for Heathrow.

“The new service will offer customers greater choice and flexibility than the current service without being Dine on Demand,” a Cathay Pacific spokesperson told Australian Business Traveller. “Our customers have told us that improving the quality, presentation and choice of food served onboard are the most important priorities.”

[Photo: Shutterstock]

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