ANA Rolls Out New Amenity Kits for Premium Cabin Travelers
Joe Cortez December 21, 2023
The airline announced new amenity kits coming to the premium cabins in a collaboration with Ettinger Bags and two major cosmetics companies.
New Kits Feature Bags from Recycled Materials and Sustainable Cosmetics
The new amenity kits will come to ANA flights starting in January 2024 contained in Ettinger pouches. ANA will be the first international carrier to feature the luxury brand as part of their amenity kit. The pouches will be made of “natural cotton canvas and recycled materials.”
Image Courtesy: All Nippon Airways
Flyers in both First Class and Business Class will receive different amenities. In First Class, flyers will find SENSAI cosmetics, including a toner lotion, cream, and lip treatment. SENSAI products are described by the airline as “made from materials grown on a recycling-oriented farm that does not use pesticides or chemical fertilizers for some of its ingredients.”
In Business Class, flyers will receive Aveda cosmetics in their amenity kit, featuring a lip balm and Shampure body lotion. Aveda derives their products from natural resources and are never tested on animals.
In addition to the Ettinger bag, both classes will receive a recycled ANA original reusable bag. The airline says the new amenity kits reflect their dedication to sustainable travel towards the future.
“ANA’s collaboration with ETTINGER symbolizes our commitment to sustainability and provides customers with luxurious products that enhances their travel experience,” Tomoji Ishii, executive vice president of customer experience management and planning at ANA, said in a press release. “These amenity pouches are not just travel companies; they represent ANA’s dedication to our ANA Future Promise goals of removing plastic.”
The move comes as ANA continues to deepen their plans into improving the customer experience. In March 2023, the airline announced a partnership with IHG Hotels, including co-advertising between the two companies and cross-booking opportunities for flyers.
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Many airlines (QF LH inclded) are using these recycled materials. The cynic within me wonders if cost cutting is the real issue. In my most recent 6 x F flights on 6 different carriers, the contents of the kits and the exterior fabric, have all been reduced to a cheaper product. ANA is no exception. LX and LH nhave abandoned La Prairie and the new plastic "Porsche design" LH F kits are miserable.
They need more than amenity kits to get me to fly them by choice. I flew jfk-hnd last week and it was one of the worst international flights, possibly the worst I have ever taken. I flew coach and the food was horrific and the bathrooms were filthy
don't need new colors, or "sustainability." i never use the creams - full of chemicals. put something in 100% natural. How about just a vial of near 100% aloe?