Airline Slogan: Free to Move About the Country"

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  #1  
Slide101 , Feb 6, 2011 10:31 am
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I remember a Southwest Airlines slogan that used to run where they say in teh ad that "you are now free to move about the country." That ad does not appear to be running anymore. Southwest no longer has that video on their website either. Maybe that's because we really aren't able to freely move about the country anymore.
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colmc , Feb 6, 2011 10:48 am
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..or they just changed their marketing slogan.

Simples.
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Critic , Feb 8, 2011 12:42 am
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WN updated their marketing campaign over a year ago to feature 'actual' (in quotes because I don't know how true this is) WN staffers extolling the virtues of the carrier, with the tagline "It's On." The campaign has recently been revised again to feature WN 'staffers' as the jury in "Fee Court".

This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
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Global_Hi_Flyer , Feb 8, 2011 5:38 pm
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Quote:
Originally Posted by Critic
WN updated their marketing campaign over a year ago to feature 'actual' (in quotes because I don't know how true this is) WN staffers extolling the virtues of the carrier, with the tagline "It's On." The campaign has recently been revised again to feature WN 'staffers' as the jury in "Fee Court".

This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
Not sure I'd agree with your parenthetical at the end, but the rest of the post is spot on.

Personally, it might be appropriate for TSA to adopt a slight twist on DL's old slogan: "We get you..... there."
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