Do you have a source for this?
We've seen evidence for ownership of the trademark having been transferred. I'm not aware of any evidence that a business was "sold" or about any agreements between Mr Kelly and Bankrate (e.g. who provides what services for/to whom; who licenses what from whom).
Only hearsay from HOM staffer this summer shortly after the last BAcon. My take is he is stil running the show, but the shop is owned by someone else.