Originally Posted by
DenverBrian
It's a fancied-up TownePlace Suites. At $70-75K per key there isn't much they can do to get "fancy."
Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
Actually it is pretty smart. It kills two birds with one stone:
It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.
I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.