Home2 Suites - Hilton's new Extended Stay Brand
Jan 26, 2009, 10:15 am
#1
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Home2 Suites - Hilton's new Extended Stay Brand
Looks like Hilton finally announced their plans for an Extended Stay chain:
http://finance.yahoo.com/news/Hilton...-14154357.html
Details and pics on the concept can be found here:
http://www.home2suites.com/ESP/index.html
Outside design sure looks very *W element like. Interior kind of *W aloft like. Rooms look a little too small for an extended stay to me. Overall kind of a disappointment when compared to the *W element Extended Stay concept IMHO.
Agreemens have been signed for hotels in New York City, N.Y., Baltimore/White Marsh, Md., Charlotte, N.C., Jacksonville, N.C., Gadsden, Ala., Alabaster, Ala., Elko, Nev., and three hotels in San Antonio, Texas.
http://finance.yahoo.com/news/Hilton...-14154357.html
Details and pics on the concept can be found here:
http://www.home2suites.com/ESP/index.html
Outside design sure looks very *W element like. Interior kind of *W aloft like. Rooms look a little too small for an extended stay to me. Overall kind of a disappointment when compared to the *W element Extended Stay concept IMHO.
Agreemens have been signed for hotels in New York City, N.Y., Baltimore/White Marsh, Md., Charlotte, N.C., Jacksonville, N.C., Gadsden, Ala., Alabaster, Ala., Elko, Nev., and three hotels in San Antonio, Texas.
Last edited by christianj; Jan 26, 2009 at 10:36 am
Jan 26, 2009, 10:52 am
#4
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I just looked at the website and I must agree that it reminds me of Hyatt Place/Amerisuites. The average room looks smaller than most Hyatt Place "suites". However, some Hyatt Places have smaller, "non-suite" rooms which look remarkably similar to these.
Jan 26, 2009, 10:53 am
#5
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It's a fancied-up TownePlace Suites. At $70-75K per key there isn't much they can do to get "fancy."
Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
Jan 26, 2009, 11:09 am
#6
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It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.
I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
Jan 26, 2009, 12:13 pm
#7
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Home2 Suites by Hilton, the new extended-stay hotel brand from Hilton Hotels, focuses on the midprice market. The new Hilton brand will compete with Marriott International's TownePlace Suites and Intercontinental Hotels' Candlewood, according to Bill Duncan, brand manager for Hilton's extended-stay brands.
As I suspected. I didn't think this was a salvo against Element/Aloft.
Jan 26, 2009, 2:12 pm
#8
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Actually it is pretty smart. It kills two birds with one stone:
It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.
I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.
I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
Jan 26, 2009, 3:34 pm
#11
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Some of the aspects that strike me as either odd or lower-end:
--Unlike Hyatt Place, there will be no partition between the bedroom area and the living area in the "studios," which are essentially rooms.
--The 42" flat panel is positioned for best viewing from the sofa. From the bed, it's going to be at at least a 30 degree angle. (HP places their TV midway between the two areas.)
--Looks like all the "studios" will go with shower only - no bathtubs. I've been looking to see when a brand would take the plunge and do this.
--Looks like they're going with an interior PTAC unit - hopefully of a newer, quieter kind than in current midrange properties. This does remove about 4 sf of space from around the window. In a "studio" that can make a difference.
--Unlike Hyatt Place, there will be no partition between the bedroom area and the living area in the "studios," which are essentially rooms.
--The 42" flat panel is positioned for best viewing from the sofa. From the bed, it's going to be at at least a 30 degree angle. (HP places their TV midway between the two areas.)
--Looks like all the "studios" will go with shower only - no bathtubs. I've been looking to see when a brand would take the plunge and do this.
--Looks like they're going with an interior PTAC unit - hopefully of a newer, quieter kind than in current midrange properties. This does remove about 4 sf of space from around the window. In a "studio" that can make a difference.
Jan 26, 2009, 4:19 pm
#13
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It is amazing how they continue to ignore business travelers. Assuming I'm in town for a couple of weeks working on a project, I NEED A DESK THAT ACTUALLY IS A DESK! 
I don't understand how they think you can sell this to a business traveler thinking a desk can double as a kitchen table, storage area, and god knows what else. No way I commit to some hole-in-the-wall like this.
I don't understand how they think you can sell this to a business traveler thinking a desk can double as a kitchen table, storage area, and god knows what else. No way I commit to some hole-in-the-wall like this.
Jan 26, 2009, 4:33 pm
#14
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Actually it is pretty smart. It kills two birds with one stone:
It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.
I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.
I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
To be honest, I would prefer this brand instead of Hampton to come to Germany. Hampton does mean nothing on our market, but this new nice modern brand seems appealing in my eyes!
Jan 26, 2009, 5:26 pm
#15
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I think we'll all start calling this new place, "HomeyTowne". Not to be confused with FunkyTowne, of course. You can lounge in LaundryTowne and watch your tighty whiteys spin in the dryer.