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Home2 Suites - Hilton's new Extended Stay Brand

Home2 Suites - Hilton's new Extended Stay Brand

Old Jan 26, 09, 11:15 am
  #1  
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Home2 Suites - Hilton's new Extended Stay Brand

Looks like Hilton finally announced their plans for an Extended Stay chain:

http://finance.yahoo.com/news/Hilton...-14154357.html

Details and pics on the concept can be found here:

http://www.home2suites.com/ESP/index.html

Outside design sure looks very *W element like. Interior kind of *W aloft like. Rooms look a little too small for an extended stay to me. Overall kind of a disappointment when compared to the *W element Extended Stay concept IMHO.

Agreemens have been signed for hotels in New York City, N.Y., Baltimore/White Marsh, Md., Charlotte, N.C., Jacksonville, N.C., Gadsden, Ala., Alabaster, Ala., Elko, Nev., and three hotels in San Antonio, Texas.

Last edited by christianj; Jan 26, 09 at 11:36 am
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Old Jan 26, 09, 11:17 am
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Reminds me a bit of Hyatt Place, though I'm not sure why.
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Old Jan 26, 09, 11:25 am
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It's like a fancied-up Hampton Inn
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Old Jan 26, 09, 11:52 am
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Originally Posted by Jaimito Cartero View Post
Reminds me a bit of Hyatt Place, though I'm not sure why.
I just looked at the website and I must agree that it reminds me of Hyatt Place/Amerisuites. The average room looks smaller than most Hyatt Place "suites". However, some Hyatt Places have smaller, "non-suite" rooms which look remarkably similar to these.
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Old Jan 26, 09, 11:53 am
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It's a fancied-up TownePlace Suites. At $70-75K per key there isn't much they can do to get "fancy."

Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
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Old Jan 26, 09, 12:09 pm
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Originally Posted by DenverBrian View Post
It's a fancied-up TownePlace Suites. At $70-75K per key there isn't much they can do to get "fancy."

Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
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Old Jan 26, 09, 1:13 pm
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Home2 Suites by Hilton, the new extended-stay hotel brand from Hilton Hotels, focuses on the midprice market. The new Hilton brand will compete with Marriott International's TownePlace Suites and Intercontinental Hotels' Candlewood, according to Bill Duncan, brand manager for Hilton's extended-stay brands.
http://www.reuters.com/article/domes...50P1HZ20090126

As I suspected. I didn't think this was a salvo against Element/Aloft.
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Old Jan 26, 09, 3:12 pm
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Originally Posted by JRock80 View Post
Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
The two bolded areas are in conflict with one another. Hampton is the value product tailor-made for these value-oriented times.
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Old Jan 26, 09, 3:35 pm
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reminds me of the struggling Choice brand "Cambria Suites".
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Old Jan 26, 09, 4:10 pm
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I did a double take when I read this sentence: "From the fresh market pantry and LaundryTowne to the studios and one bedroom suites designed with refreshingly distinctive living areas"

"LaundryTowne"! What a horrible sounding trademark.
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Old Jan 26, 09, 4:34 pm
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Some of the aspects that strike me as either odd or lower-end:

--Unlike Hyatt Place, there will be no partition between the bedroom area and the living area in the "studios," which are essentially rooms.

--The 42" flat panel is positioned for best viewing from the sofa. From the bed, it's going to be at at least a 30 degree angle. (HP places their TV midway between the two areas.)

--Looks like all the "studios" will go with shower only - no bathtubs. I've been looking to see when a brand would take the plunge and do this.

--Looks like they're going with an interior PTAC unit - hopefully of a newer, quieter kind than in current midrange properties. This does remove about 4 sf of space from around the window. In a "studio" that can make a difference.
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Old Jan 26, 09, 5:11 pm
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The logo looks so much like Aloft's it's quite incredible!
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Old Jan 26, 09, 5:19 pm
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It is amazing how they continue to ignore business travelers. Assuming I'm in town for a couple of weeks working on a project, I NEED A DESK THAT ACTUALLY IS A DESK! I don't understand how they think you can sell this to a business traveler thinking a desk can double as a kitchen table, storage area, and god knows what else. No way I commit to some hole-in-the-wall like this.
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Old Jan 26, 09, 5:33 pm
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Originally Posted by JRock80 View Post
Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
I like the concept. FRESH LOOK! Right concept for times of lower income, if the pricing strategy will be lower than tose of the competitors.

To be honest, I would prefer this brand instead of Hampton to come to Germany. Hampton does mean nothing on our market, but this new nice modern brand seems appealing in my eyes!
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Old Jan 26, 09, 6:26 pm
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I think we'll all start calling this new place, "HomeyTowne". Not to be confused with FunkyTowne, of course. You can lounge in LaundryTowne and watch your tighty whiteys spin in the dryer.
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