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Paris Hilton to Launch Luxury Chain in Dubai, NY, Las Vegas

DUSSELDORF, GERMANY - MARCH 21: Paris Hilton attends the Alessandro International Striplac presentation at Beauty International fair on March 21, 2014 in Dusseldorf, Germany. (Photo by Andreas Rentz/Getty Images)

Paris Hilton has announced plans to launch an eponymous line of luxury hotels in Dubai, New York and Las Vegas. Hilton previously developed a relationship with Century Properties in the Philippines and designed the Paris Beach Club for the Azure Urban Resort Residence, and her second Paris Beach Club recently broke ground North of Manila at the Azure Urban Resort Residences in Parañaque. Azure North is under construction at present, and its themed towers will be named after Paris Hiltons’s favorite seaside resorts and beaches: Bali, St. Barths. Barbados, Kauai.

To read more on this story, go to Forbes.

[Photo: Lifetime]

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strickerj July 20, 2016

Is she running the company now? Or is this separate from the Hilton hotel chain?