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WestJet strategy shift [was B787 Order Cancellation]

WestJet strategy shift [was B787 Order Cancellation]

Old Jun 20, 22, 5:12 pm
  #61  
 
Join Date: Jun 2008
Location: YYC, Canada
Programs: AC 35k
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Originally Posted by Symmetre View Post
No freaking way I'm flying to Europe via Alberta.
No, and no one is betting YYZ fliers would ever connect anywhere TATL least of all YYC. Way too many options at YYZ. They are going to serve with 737 MAX aircraft to people who care more about price than aircraft type.
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Old Jun 20, 22, 8:05 pm
  #62  
 
Join Date: Jan 2007
Programs: No single airline or hotel chain is of much use to me anymore.
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Originally Posted by FlyerJ View Post
It’s all “leisure, leisure, leisure" now. As another post said earlier, the strategy sounds like they now want to become to Alberta what Transat is to Quebec..
I understand that perspective, but I'm not convinced that is the wrong strategy from a pure survival perspective.

The death rattle of Canadian Airlines was an aggressive expansion into Asia, a partnership with American/OneWorld and an emphasis on business class if I recall correctly - all ultimately felled by the Asian financial crisis.

I don't think it is the right time for WestJet to do any of those things. It might be unambitious but it also doesn't put the airline in existential danger.

Originally Posted by FlyerJ View Post
Interesting. IMO, WestJet’s Premium is just that. It’s AC J level comfort, a nice (but not AC) level of service and on-board offering, all at a lower price than AC J. I have never, ever paid for AC J — I’ve only flown it thanks to upgrades. I have frequently flown WS PY … paying for it out of my own pocket. WestJet’s PY is the right product for me, at the right price.
When I was pricing it out the only time there was any discernible difference in price was when one fare was flexible and the other wasn't. I didn't have a chance to take one of the cheap YYC-YYZ Dreamliner flights but I was perfectly happy with the PY on the 767 back when I was traveling to the UK regularly.

Originally Posted by YXUFlyboy View Post
They are going to serve with 737 MAX aircraft to people who care more about price than aircraft type.
Or they might have to choose between WestJet's narrowbody, Air Canada's narrowbody - which may include the MAX, Air Transat's A321 or some European narrowbody.
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Old Jun 20, 22, 10:43 pm
  #63  
 
Join Date: Jan 2005
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Originally Posted by Error 601 View Post
I understand that perspective, but I'm not convinced that is the wrong strategy from a pure survival perspective

The death rattle of Canadian Airlines was an aggressive expansion into Asia, a partnership with American/OneWorld and an emphasis on business class if I recall correctly - all ultimately felled by the Asian financial crisis.

I don't think it is the right time for WestJet to do any of those things. It might be unambitious but it also doesn't put the airline in existential danger.
Maybe so.

But my frustration with this about-face is from my point of view as a customer … not as an industry observer or investor or employee.

Westjet works for me now. I like it. And I was thrilled about the direction they were going - ie the Delta partnership. They seemed to be getting close, and having a YYC-based airline with lots of nonstop routes and a solid U.S. partner — exactly what I need.

Admittedly, that’s all pretty selfish. I’m just one customer. But the “new” 2023 version of WestJet that was announced last week - based on the pretty clear language that AVH used - will be of little use to me.

(Realistically, I suppose I’d be in the same spot if they were to continue on their current course and failed. Either way, I’d be left without “my” WestJet.)

I wish them well, but “Air Transat West” or “Eurowings Canada” or “TUI Alberta” or whatever the future vision is really won’t be of any use to me. As a WestJet customer today, that’s disappointing.
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Old Jun 20, 22, 11:35 pm
  #64  
 
Join Date: Jan 2007
Programs: No single airline or hotel chain is of much use to me anymore.
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I have been something less than enamoured by what WestJet and Delta have pulled off together so far, so I'm not terribly invested in that.

I'm not working and haven't been for some time so I can't really say what destinations I might require out of YYC from that perspective, but I just don't see them atrophying to the point that major US destinations will be out of reach.

My preference for WestJet was basically the result of they were easy to do business with, something merely changing in Air Canada/United land almost invariably meant I would be on the phone for an unreasonable period of time. While WestJet was lacking in the self-help department when I did have to call them a resolution was usually swift.

Although I saw discouraging signs in early 2020 as processes became more asinine and a no-waivers, no favors mentality took hold WestJet would at least tell me to drop dead quickly. WestJet sent me a message saying that US Customs at T3 was severely delayed, I asked to switch flights to clear customs elsewhere and they said that the warning they sent me was a just courtesy message and not a waiver from change fees, even though I had a very tight connection. That just seemed dumb.

I have always been both a pragmatist and a pessimist, I expect the worst but I try to be practical about it. No decision that has been made is irreversible. This is probably the least of the distortions and disruptions we're facing in the immediate future.
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