WestJet strategy shift [was B787 Order Cancellation]
#61
Join Date: Jun 2008
Location: YYC, Canada
Programs: AC 35k
Posts: 1,898
#62
Join Date: Jan 2007
Programs: No single airline or hotel chain is of much use to me anymore.
Posts: 3,279
The death rattle of Canadian Airlines was an aggressive expansion into Asia, a partnership with American/OneWorld and an emphasis on business class if I recall correctly - all ultimately felled by the Asian financial crisis.
I don't think it is the right time for WestJet to do any of those things. It might be unambitious but it also doesn't put the airline in existential danger.
Interesting. IMO, WestJet’s Premium is just that. It’s AC J level comfort, a nice (but not AC) level of service and on-board offering, all at a lower price than AC J. I have never, ever paid for AC J — I’ve only flown it thanks to upgrades. I have frequently flown WS PY … paying for it out of my own pocket. WestJet’s PY is the right product for me, at the right price.
Or they might have to choose between WestJet's narrowbody, Air Canada's narrowbody - which may include the MAX, Air Transat's A321 or some European narrowbody.
#63
Join Date: Jan 2005
Location: The World
Programs: WS Platinum, Marriott Titanium, DL Gold, UA Silver
Posts: 1,478
I understand that perspective, but I'm not convinced that is the wrong strategy from a pure survival perspective
The death rattle of Canadian Airlines was an aggressive expansion into Asia, a partnership with American/OneWorld and an emphasis on business class if I recall correctly - all ultimately felled by the Asian financial crisis.
I don't think it is the right time for WestJet to do any of those things. It might be unambitious but it also doesn't put the airline in existential danger.
The death rattle of Canadian Airlines was an aggressive expansion into Asia, a partnership with American/OneWorld and an emphasis on business class if I recall correctly - all ultimately felled by the Asian financial crisis.
I don't think it is the right time for WestJet to do any of those things. It might be unambitious but it also doesn't put the airline in existential danger.
But my frustration with this about-face is from my point of view as a customer … not as an industry observer or investor or employee.
Westjet works for me now. I like it. And I was thrilled about the direction they were going - ie the Delta partnership. They seemed to be getting close, and having a YYC-based airline with lots of nonstop routes and a solid U.S. partner — exactly what I need.
Admittedly, that’s all pretty selfish. I’m just one customer. But the “new” 2023 version of WestJet that was announced last week - based on the pretty clear language that AVH used - will be of little use to me.
(Realistically, I suppose I’d be in the same spot if they were to continue on their current course and failed. Either way, I’d be left without “my” WestJet.)
I wish them well, but “Air Transat West” or “Eurowings Canada” or “TUI Alberta” or whatever the future vision is really won’t be of any use to me. As a WestJet customer today, that’s disappointing.
#64
Join Date: Jan 2007
Programs: No single airline or hotel chain is of much use to me anymore.
Posts: 3,279
I have been something less than enamoured by what WestJet and Delta have pulled off together so far, so I'm not terribly invested in that.
I'm not working and haven't been for some time so I can't really say what destinations I might require out of YYC from that perspective, but I just don't see them atrophying to the point that major US destinations will be out of reach.
My preference for WestJet was basically the result of they were easy to do business with, something merely changing in Air Canada/United land almost invariably meant I would be on the phone for an unreasonable period of time. While WestJet was lacking in the self-help department when I did have to call them a resolution was usually swift.
Although I saw discouraging signs in early 2020 as processes became more asinine and a no-waivers, no favors mentality took hold WestJet would at least tell me to drop dead quickly. WestJet sent me a message saying that US Customs at T3 was severely delayed, I asked to switch flights to clear customs elsewhere and they said that the warning they sent me was a just courtesy message and not a waiver from change fees, even though I had a very tight connection. That just seemed dumb.
I have always been both a pragmatist and a pessimist, I expect the worst but I try to be practical about it. No decision that has been made is irreversible. This is probably the least of the distortions and disruptions we're facing in the immediate future.
I'm not working and haven't been for some time so I can't really say what destinations I might require out of YYC from that perspective, but I just don't see them atrophying to the point that major US destinations will be out of reach.
My preference for WestJet was basically the result of they were easy to do business with, something merely changing in Air Canada/United land almost invariably meant I would be on the phone for an unreasonable period of time. While WestJet was lacking in the self-help department when I did have to call them a resolution was usually swift.
Although I saw discouraging signs in early 2020 as processes became more asinine and a no-waivers, no favors mentality took hold WestJet would at least tell me to drop dead quickly. WestJet sent me a message saying that US Customs at T3 was severely delayed, I asked to switch flights to clear customs elsewhere and they said that the warning they sent me was a just courtesy message and not a waiver from change fees, even though I had a very tight connection. That just seemed dumb.
I have always been both a pragmatist and a pessimist, I expect the worst but I try to be practical about it. No decision that has been made is irreversible. This is probably the least of the distortions and disruptions we're facing in the immediate future.
#65
Suspended
Join Date: Nov 2022
Posts: 77
I live closer to YXX than YVR and would love to make WestJet my primary carrier. I also do exclusively business trips. The strategy change made by WestJet is really not what I am looking for. Guess I will stick to AC, but may use WS for some positioning flights.
#66
Join Date: Nov 2019
Location: YMJ (YQR)
Programs: Qantas LTG, WestJet Plat
Posts: 330
With Air Canada significantly cutting routes at YYC next Summer, it would seem that WestJet's strategy is already bearing fruit.
It would seem that the main airline duopoly is dividing up the country, with less direct route competition as each cedes territory to the other. This is probably bad news for us as less competition will likely lead to higher prices and less options.
In particular for WestJet, the "more flights connecting the West to Eastern Canada" seems to mean "more flights connecting Calgary to Eastern Canada", so get used to transiting at YYC.
Examples of reduced route competition, and less WestJet connectivity to Eastern Canada are YXE and YQR:
At least Porter is getting ready to create some fresh competition, although it seems likely to affect Air Canada much more than WestJet.
It would seem that the main airline duopoly is dividing up the country, with less direct route competition as each cedes territory to the other. This is probably bad news for us as less competition will likely lead to higher prices and less options.
In particular for WestJet, the "more flights connecting the West to Eastern Canada" seems to mean "more flights connecting Calgary to Eastern Canada", so get used to transiting at YYC.
Examples of reduced route competition, and less WestJet connectivity to Eastern Canada are YXE and YQR:
- Pre-COVID
- YYZ Air Canada 3/4 daily, WestJet ~10 weekly
- YWG Air Canada 1 daily, WestJet 1 daily
- YEG WestJet 2 daily
- YYC WestJet ~6 daily, Air Canada ~3 daily
- YVR Air Canada 3 daily, WestJet 1 daily
- Summer 2023
- YYZ Air Canada Rouge 3 daily, WestJet ~5 weekly (all at terrible early morning/late evening times)
- YWG WestJet ~6 weekly
- YEG WestJet ~6 weekly
- YYC WestJet 6 daily
- YVR Air Canada 3 daily (including 1 Dash 8 rotation), WestJet ~3 weekly
At least Porter is getting ready to create some fresh competition, although it seems likely to affect Air Canada much more than WestJet.
#68
Join Date: Nov 2019
Location: YMJ (YQR)
Programs: Qantas LTG, WestJet Plat
Posts: 330
Porter have joined the party, doing the opposite of AC by expanding into WestJet's turf.
Edmonton was announced on Tuesday, and Calgary was announced today.
With daily route announcements so far this week, I hope we see further Western Canada routes to provide much-needed full-service airline competition.
Edmonton was announced on Tuesday, and Calgary was announced today.
With daily route announcements so far this week, I hope we see further Western Canada routes to provide much-needed full-service airline competition.
#69
Join Date: Mar 2005
Location: YVR
Programs: AC SE, HH Gold, Marriott Titanium, National EE, Sixt Platinum, Hertz PC, AVIS PC
Posts: 1,910
Porter have joined the party, doing the opposite of AC by expanding into WestJet's turf.
Edmonton was announced on Tuesday, and Calgary was announced today.
With daily route announcements so far this week, I hope we see further Western Canada routes to provide much-needed full-service airline competition.
Edmonton was announced on Tuesday, and Calgary was announced today.
With daily route announcements so far this week, I hope we see further Western Canada routes to provide much-needed full-service airline competition.
Ron.
#70
Join Date: Mar 2002
Location: YYJ
Posts: 4,137
Porter have joined the party, doing the opposite of AC by expanding into WestJet's turf.
Edmonton was announced on Tuesday, and Calgary was announced today.
With daily route announcements so far this week, I hope we see further Western Canada routes to provide much-needed full-service airline competition.
Edmonton was announced on Tuesday, and Calgary was announced today.
With daily route announcements so far this week, I hope we see further Western Canada routes to provide much-needed full-service airline competition.
Much-needed airline competition?
Between Air Canada, Westjet, Flair, Swoop, Lynx, Canada Jetlines & Air Transat, these are the most competitive routes in the country.
I wouldn't call Porter more "full service" than most of the others. They don't have business class, PTVs, or meals included in most fares. I also haven't seen any announcements about lounges, which I suspect are unlikely given the lack of a premium cabin.
It's going to be a bloodbath. Business travellers are likely to continue to choose AC & WS. The others will be battling it out over a finite leisure market with unsustainable fares.
Last edited by cedric; Dec 15, 2022 at 11:41 pm
#71
Join Date: Nov 2019
Location: YMJ (YQR)
Programs: Qantas LTG, WestJet Plat
Posts: 330
Much-needed airline competition?
Between Air Canada, Westjet, Flair, Swoop, Lynx, Canada Jetlines & Air Transat, these are the most competitive routes in the country.
I wouldn't call Porter more "full service" than most of the others. They don't have business class, PTVs, or meals included in most fares. I also haven't seen any announcements about lounges, which I suspect are unlikely given the lack of a premium cabin.
Between Air Canada, Westjet, Flair, Swoop, Lynx, Canada Jetlines & Air Transat, these are the most competitive routes in the country.
I wouldn't call Porter more "full service" than most of the others. They don't have business class, PTVs, or meals included in most fares. I also haven't seen any announcements about lounges, which I suspect are unlikely given the lack of a premium cabin.
- Free IFE in the form of free Wifi
- Better complimentary snack service
- Free beer and wine
- The option to have a real meal
- The ability to sit next to less people (2x2 seating instead of 3x3)
Agreed, and it should mean good fares on the trunk corridors. It'll also be interesting to see how much the rise of premium leisure travel may play into Porter's hands (or not).
#72
Join Date: Mar 2002
Location: YYJ
Posts: 4,137
^ Porter doesn't even include a carry on bag with their cheapest fares. That's a pure LCC move. I read somewhere that their fares on YYZ-YVR will start at $248 round trip. That's double what you can find on some of the others. That's a REALLY expensive beer.
#74
Join Date: Jun 2008
Location: YYC, Canada
Programs: AC 35k
Posts: 1,898