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WestJet to launch ultra-low-cost carrier 'Swoop’

WestJet to launch ultra-low-cost carrier 'Swoop’

Old Sep 27, 17, 2:50 pm
  #106  
 
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Originally Posted by CanuckFlyHigh View Post
You guys are worrying about this wayyyy too much. This is an empty threat. End of story. Book your trips as planned. You can't control this, and there is probably a 1% chance it will affect your trips 9 months from now
Apparently not: WestJet enters discount carrier battle with new offshoot Swoop

I guess we'll be saying: You Got Swooped. Bad name, can you say the headlines about complaints? Swoop is Poop!

Seven pages and not one mention of how this will effect the vaunted "Westjet Spirit". It will be pretty to clear to inflight that management has sold them out. Pilots will inevitably throw the other employee groups under the bus to make a deal, it's what they do. Thing is, WS has sold itself on the basis of how friendly their frontline staff is. Can't imagine those staff are too happy right now.
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Old Sep 27, 17, 5:45 pm
  #107  
 
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So most westjet passengers are flying because of a perceived lower price than the other guys. They believe they receive better treatment than the other guys. Now WS blows up the model. With a bizarre name like Swoop, as in the plane swooped into the ground, or the service/brand has really swooped to a new low. People will not differentiate the way the company hopes. It will still be westjet to most of the customer base, and customers will be hating the experience when they pay for a glass of water.

So how do you get them to pay more to fly mainline with our gutting your customer base, will be interesting to see how this plays out.
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Old Sep 27, 17, 8:43 pm
  #108  
 
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My guess is they're just going to take over some of Westjet's routes like how AC Rouge did
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Old Sep 27, 17, 10:06 pm
  #109  
 
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Originally Posted by Garbageman View Post
No word on where they intend to fly, but perhaps some insight can be gleaned from the 'jobs' portion of their website. There is a dropdown menu there to indicate where you live, and the options are:

Abbotsford, Calgary, Edmonton, Halifax, Hamilton, Montreal, Ottawa, Regina, Saskatoon, Toronto, Vancouver, Winnipeg, United States, and Other

Could mean absolutely nothing of course, but interesting to see which cities they've selected (not sure why they would arbitrarily list Abbotsford and Hamilton if they don't intend to fly there).
I thought the idea was to target the travelers that are currently crossing the border to airports such as Plattsburg, Niagara, Bellingham, etc. So wouldn't that mean most of the Swoop flights would be transborder and Caribbean destined flights?
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Old Sep 27, 17, 11:36 pm
  #110  
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Horrible name and an equally horrible idea. Will mirror Rouge route takeovers and leave us with no decent airline to choose from for those direct routes.

But, as ULCCs do in Canada, it'll fail soon enough. Swoop in, swoop out. Bye!
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Old Sep 27, 17, 11:41 pm
  #111  
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Originally Posted by yul36 View Post
So how do you get them to pay more to fly mainline with our gutting your customer base, will be interesting to see how this plays out.
If you believe there will be price decreases, that's a joke, like Rouge. It is about cutting operating expenses, not passing on savings to guests. Only noticeable difference will be in the level of service, not price.
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Old Sep 27, 17, 11:43 pm
  #112  
 
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Hot pink livery like Zip airlines circa 2002.
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Old Sep 28, 17, 7:32 am
  #113  
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Originally Posted by kylejaymes View Post
If you believe there will be price decreases, that's a joke, like Rouge. It is about cutting operating expenses, not passing on savings to guests. Only noticeable difference will be in the level of service, not price.
No, unlike Rouge I expect this will be a real LCC with a lower super basic economy fare and add-ons fees for everything. Fares should be lower than mainline WJ but I'm curious to see by how much as the risk is not attracting new passengers to the LCC but stealing existing passenger from mainline.
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Old Sep 28, 17, 7:55 am
  #114  
 
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Originally Posted by kylejaymes View Post
If you believe there will be price decreases, that's a joke, like Rouge. It is about cutting operating expenses, not passing on savings to guests. Only noticeable difference will be in the level of service, not price.
The ULCC model has completely unbundled fares, so the butt in seat price for the ticket will be quite a bit cheaper. I suspect that is all the flyer will get for their $$$. You want to bring a carry-on? Pay up. Checked baggage, pay-up. Check-in at the airport? Pay-up. Print a boarding pass at the airport, pay-up, etc.

I'm okay with this, as I prefer completely unbundled fares, I don't like the idea of socialism when it comes to air travel. However I suspect most of the traveling plebs will be caught off-guard initially by all the added fees, since most people seem to think it is customary to receive the $1000 dollar experience for $500.


Originally Posted by tcook052 View Post
No, unlike Rouge I expect this will be a real LCC with a lower super basic economy fare and add-ons fees for everything. Fares should be lower than mainline WJ but I'm curious to see by how much as the risk is not attracting new passengers to the LCC but stealing existing passenger from mainline.
Don't you mean ULCC?

I believe WS is already considered by the industry to be a LCC. My understanding is that not too many mainline customers will be taken since the target are the people that cross the border for the cheaper flights offered by Sprite, Allegiant, etc.
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Old Sep 28, 17, 11:12 am
  #115  
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Originally Posted by jaysona View Post
My understanding is that not too many mainline customers will be taken since the target are the people that cross the border for the cheaper flights offered by Sprite, Allegiant, etc.
I've read that but don't believe Swoop solely be flying from border area airports like YHM or YXX so some leakage from mainline is possible depending upon the routes.
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Old Sep 28, 17, 1:00 pm
  #116  
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Originally Posted by tcook052 View Post
Can't say I'm enamoured with the name. Just MHO.
You mean you're not looking forward to a commercial showing a plane pulling up to the gate while a gate agent goes "Swoop! There it is!"?
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Old Sep 28, 17, 2:41 pm
  #117  
 
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At least WS has decided to go with completely different branding and not the quasi integrated rouge branding that AC did for their LCC.

The website is up http://flyswoop.com/

It looks like it will be completely unbundle fares, the price of the ticket sonly for the seat, everything else is extra.

The additional fees are explained:
https://flyswoop.com/ultra-low-cost-...explained.html
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Old Sep 28, 17, 7:12 pm
  #118  
 
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Here are my questions that won't be answered for some time...

What will the seat pitch be?

Will preferred seats be available with acceptable legroom? How much extra will they cost?

I don't care about bells and whistles, (food, IFE, printed boarding passes, etc) so you'd think that an ULCC would be perfect for me. But I refuse to be twisted up like a pretzel for hours in an undersized seat. That's why I won't fly in Y on Transat, Sunwing, Rouge, Condor, or any other sardine airlines. Though it doesn't seem fair, I'll compare the price of a preferred seat in a sardine can to a Y seat on a regular airline like WS or AC.
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Old Sep 28, 17, 8:31 pm
  #119  
 
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I really want to be nervously optimistic about this, if they were to return to routes like YYC-SNA with this venture I will take some wear and tear on my knees to avoid YVR.

Although it could all be a moot point since WestJet and Air Canada both seem dedicated to making their economy cabins so horrible that differentiating between WestJet and Swoop and Air Canada and Rouge might just be a distinction without a difference.
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Old Sep 28, 17, 8:56 pm
  #120  
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Originally Posted by tcook052 View Post
No, unlike Rouge I expect this will be a real LCC with a lower super basic economy fare and add-ons fees for everything. Fares should be lower than mainline WJ but I'm curious to see by how much as the risk is not attracting new passengers to the LCC but stealing existing passenger from mainline.
There is no climate for ULCCs to exist in Canadian markets, and frankly, history shows exactly that. Hope all you want, but in reality WestJet isn't going to shoot themselves in the foot and compete Swoop against mainline WestJet on the same routes. There is absolutely zero business case for that to happen. Same price, lower service and increased add-on revenues.
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