Name the new Westin/Sheraton program
#1
Commander Catcop
Original Poster
Join Date: May 1998
Posts: 10,259
Name the new Westin/Sheraton program
Starwood should start a contest to name their
new Westin/Sheraton/Four Points/Luxury collection/Caesars World/W (that's their new
"boutique" hotel brand coming soon) frequent
guest program.
I submit (and it's not original) Star Premier Optima (all three brands in one.)
The winner will get one million frequent
guest or airline points or choice of another prize.
I say "keep Westin and Sheraton separate!"
Some of the names should be interesting.
CATMAN
new Westin/Sheraton/Four Points/Luxury collection/Caesars World/W (that's their new
"boutique" hotel brand coming soon) frequent
guest program.
I submit (and it's not original) Star Premier Optima (all three brands in one.)
The winner will get one million frequent
guest or airline points or choice of another prize.
I say "keep Westin and Sheraton separate!"
Some of the names should be interesting.
CATMAN

#2
Guest
Posts: n/a
I like the name "The Starwood Alliance".
Ditto for keeping the two programs separate.
Ditto for keeping the two programs separate.
#3
Original Member
Join Date: May 1998
Location: CH-3823 Wengen Switzerland
Programs: miles&more, MileagePlus
Posts: 27,041
Name proposition:
4U
("for you", with the hope that they really have you and me in mind creating that new program)
4U
("for you", with the hope that they really have you and me in mind creating that new program)

#4
Commander Catcop
Original Poster
Join Date: May 1998
Posts: 10,259
Or to keep it really simple, the "STAR"
program.
Three levels: Gold, Silver and Bronze (Like
the Olympics.)
And their slogan "We make you feel like a
"star."
The only problem: trademark infringment
with United and company's "Star Alliance!"
CATMAN
program.
Three levels: Gold, Silver and Bronze (Like
the Olympics.)
And their slogan "We make you feel like a
"star."
The only problem: trademark infringment
with United and company's "Star Alliance!"
CATMAN
