Velocity on the sale block?

Reply

Old May 13, 19, 7:30 pm
  #1  
Original Poster
Marriott Contributor BadgeAccor Contributor Badge
 
Join Date: Apr 2006
Location: BNE
Programs: QF WP, VS Gold, IHG RA, A Club Plat.
Posts: 1,990
Velocity on the sale block?

The AFR is reporting Virgin are preparing to offload Velocity in conjunction with its co-owner.
markis10 is offline  
Reply With Quote
Old May 13, 19, 9:21 pm
  #2  
FlyerTalk Evangelist
 
Join Date: Apr 2001
Location: MEL CHC
Posts: 13,438
https://www.ausbt.com.au/is-virgin-a...frequent-flyer
Virgin Australia is reportedly gearing up to spin out and sell its Velocity Frequent Flyer program, which competes with Qantas Frequent Flyer for the hearts and wallets of Australian travellers.

The loyalty program could be worth several billion dollars to the right buyer, according to The Australian Financial Review, with that money being a welcome injection into the coffers of the parent airline.

Virgin Australia holds a 65% stake in the Velocity loyalty scheme, following the acquisition of a 35% stake by Asia-based private equity firm Affinity Equity Partners in 2014 for $336 million.
<snip>
Mwenenzi is offline  
Reply With Quote
Old May 15, 19, 3:18 pm
  #3  
 
Join Date: May 2006
Location: MEL
Programs: VA-PLT, DL-GM, QF-GLD, UA-ex1K, AA-exPLT, HH-DM, IHG-PLT, MR-GLD
Posts: 7,202
Seems like this comes up every few years.

I'm sure Virgin would happily sell for the right price, but not sure there's a buyer out there.
CPMaverick is offline  
Reply With Quote

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are On
Refbacks are Off


Thread Tools
Search this Thread