Alaska ditching Virgin's great first class
#1
Original Poster
Join Date: Feb 2000
Posts: 6,476
Alaska ditching Virgin's great first class
Alaska will ditch Virgin America's industry-leading (save transcons) 55-inch-pitch 8 first class recliner seats in favor of 12 standard domestic F 41-inch-pitch first class seats.
https://newsroom.alaskaair.com/2017-...for-the-future
https://newsroom.alaskaair.com/2017-...for-the-future
#3
Join Date: Dec 2004
Location: PSP
Programs: AA Plat-2MM, Marriott Plat, former VX Gold forever
Posts: 117
They will have to give free upgrades...who in their right mind would pay to sit in those crappiy seats?
So sad....Mint here I come! Glad it's being expanded to more markets from SFO before this happens.
So sad....Mint here I come! Glad it's being expanded to more markets from SFO before this happens.
Last edited by mmaster737; Mar 22, 2017 at 10:18 pm
#4
FlyerTalk Evangelist
Join Date: Nov 2007
Location: Denver DEN-APA
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Posts: 21,555
#5
Join Date: Mar 2016
Location: Preferably waiting for takeoff
Programs: AA EXP, MVPG, DL Silver, United Silver, Accor Platinum, Marriott Ambassador
Posts: 458
Alaska will ditch Virgin America's industry-leading (save transcons) 55-inch-pitch 8 first class recliner seats in favor of 12 standard domestic F 41-inch-pitch first class seats.
https://newsroom.alaskaair.com/2017-...for-the-future
https://newsroom.alaskaair.com/2017-...for-the-future
#6
Join Date: Mar 2016
Location: Preferably waiting for takeoff
Programs: AA EXP, MVPG, DL Silver, United Silver, Accor Platinum, Marriott Ambassador
Posts: 458
Mods might want to rename the thread to something more descriptive.(Virgin Brand to be discontinued) is one idea, and combine comments into one thread.
#7
Join Date: Oct 2014
Location: SEA
Posts: 2,021
#9
Join Date: Jul 2001
Posts: 701
Those colors are inconsistent with the AS brand, and the goal is to pay homage to what makes VX great without confusing the brand message. So, mood lighting stays - it's just blue instead of purple.
#12
Join Date: May 2009
Location: Australia
Posts: 230
Here is what Virgin Aus 737 looks like, Alaska take note!
What a sad day for this great carrier and more importantly a sad day for product innovation in general. It actually really annoys me that the big corporate guy is taking over the hip little guy. Virgin offers a great product differentiation across all its carriers of VS, VX, VA.
Why are your carriers in the USA so corporate and boring? Looking at the pic in that article is typical Legacy USA.
Alaska's in bed with Qantas and Virgin's in bed with Virgin Australia. Wonder which way that will go...
What a sad day for this great carrier and more importantly a sad day for product innovation in general. It actually really annoys me that the big corporate guy is taking over the hip little guy. Virgin offers a great product differentiation across all its carriers of VS, VX, VA.
Why are your carriers in the USA so corporate and boring? Looking at the pic in that article is typical Legacy USA.
Alaska's in bed with Qantas and Virgin's in bed with Virgin Australia. Wonder which way that will go...
#13
Join Date: May 2015
Location: ATL/MCO
Programs: Costco Executive, RaceTrac Sultan of Soda, Chick-fil-A Red
Posts: 5,647
So Alaska will continue to save their money with their puny portions of food in F.
On the bright side it's good for our weight for those who travel lots.
On the bright side it's good for our weight for those who travel lots.
#14
Join Date: Jun 2004
Location: Atlanta, GA
Programs: AA Gold,DL Gold
Posts: 858
VX was one of the rare few to actually stand out because the colors were so different. Hoenstly if you want a unique cabin the closest is B6 mint. I've already switched over and while it's not VX it definitely is not Alaskan!
#15
Join Date: Dec 2016
Posts: 1,485
it seems like this was a foregone conclusion when they made the purchase?
It's hard to see AS change their approach when it has worked so well for them.
Since I don't pay for domestic F, it's a bigger bummer that they have destroyed MCS.
It's hard to see AS change their approach when it has worked so well for them.
Since I don't pay for domestic F, it's a bigger bummer that they have destroyed MCS.