Petition: Stop the Alaska Airlines Virgin America Merger
Sep 28, 2016, 8:32 am
#1
Suspended
Original Poster
Join Date: Nov 2013
Location: NYC
Programs: VX Elevate, B6 TrueBlue, DL SkyMiles
Posts: 72
Sep 28, 2016, 12:50 pm
#3
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,847
It is up to the shareholders and frankly VA shareholders would be insane not to take the offer. They are the only guaranteed winners and the stock price would be cut by half at least if this fell through.
Sep 28, 2016, 1:56 pm
#4
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,386
https://www.virginamerica.com/cms/ab...-air-group-inc
I have to wonder if all the VX partisans would be so full of OUTRAGE!11!!1!!1!1 were it B6 acquiring VX instead of AS...
Sep 28, 2016, 2:01 pm
#5
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Original Poster
Join Date: Nov 2013
Location: NYC
Programs: VX Elevate, B6 TrueBlue, DL SkyMiles
Posts: 72
Sep 28, 2016, 4:21 pm
#6
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,847
The shareholders did, in fact, vote to take the offer.
https://www.virginamerica.com/cms/ab...-air-group-inc
I have to wonder if all the VX partisans would be so full of OUTRAGE!11!!1!!1!1 were it B6 acquiring VX instead of AS...
https://www.virginamerica.com/cms/ab...-air-group-inc
I have to wonder if all the VX partisans would be so full of OUTRAGE!11!!1!!1!1 were it B6 acquiring VX instead of AS...
A little hard to get excited when the only destination added is a single, oddly timed flight to SLC and we are looking at a product that will not even be as good as VX.
Last edited by sfozrhfco; Sep 28, 2016 at 4:44 pm
Sep 28, 2016, 5:30 pm
#7
Join Date: Aug 2012
Posts: 6,752
Admittedly, it's difficult for any SFO based flyer to get overly excited with this merger. It sure did appear a merger with B6 would have served the Bay Area better.
However, M&As of this size usually take years before the result will be known, regardless of the short term reaction. Right now, it's a popularity contest, but 3 or 4 years from now, it'll be weighed on merit.
The future is unknown and it's certainly possible for ALK to a big 4 if they were to make the right decisions, monetize and capture the SFO/Bay Area/Silicon valley clientele. Do this, and skies the limit, literally. As a person who would love to see a big 4 compete, I'm rooting for ALK.
However, M&As of this size usually take years before the result will be known, regardless of the short term reaction. Right now, it's a popularity contest, but 3 or 4 years from now, it'll be weighed on merit.
The future is unknown and it's certainly possible for ALK to a big 4 if they were to make the right decisions, monetize and capture the SFO/Bay Area/Silicon valley clientele. Do this, and skies the limit, literally. As a person who would love to see a big 4 compete, I'm rooting for ALK.
Sep 28, 2016, 5:34 pm
#8
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
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Posts: 38,628
Oct 11, 2016, 7:06 pm
#11
Join Date: Feb 2005
Location: Portland, OR
Programs: DL PM/MM, former UA 1K
Posts: 37
AS would be nuts to rework VX service to fit inside the AS brand. VX is a modern version of what AS used to be - value-based service. Now AS is just LUV with assigned seats. I was MVP Gold in the 90s but gave up on AS when it started squeezing seats together in an effort to compete with LUV on West Coast routes. Now I fly VX on West Coast travel and transcon travel where VX is available. Would never sit on AS equipment for 6 hrs...