VX for sale?
#61
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Actually, as a serious question: Virgin has at least some brand power to speak of. Even if Alaska (for example) bought the company, why not simply have two brands (with full interlining of tickets, etc.) under one company instead of bothering to "merge away" the second brand? You could still merge ticket desks (where appropriate), co-locate most flights in the same terminals, and take advantage of other economies of scale. Consider it a version of the "Delta approach" (e.g. the pile of foreign carriers DL owns chunks of).
#62
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Well, and I'm going to argue that VX actually has a brand that stands on its own. I could hash out differences between DL, UA, and AA (and some of their now-merged predecessors) but dangit, it would take some effort and even then I don't know what would stand out between them. Honestly, in the scope of things, I can speak to five airlines which have brand/product propositions that stand out in ways I can articulate: VX, WN, NK, and to a lesser extent AS and HA. The first three are glaringly obvious (VX's high-quality operation; WN's single-cabin product; NK's deep-discount, screw-you-with-fees model [I said stand out, not necessarily in a good way]; and HA/AS's somewhat-unique products [HA has a somewhat-unique product, partly because they're an almost 100% long-haul airline]).
Last edited by GrayAnderson; Mar 30, 2016 at 1:18 pm
#63
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All this talk of VX being acquired by anyone is nonsense in my opinion. The airline's current market cap is $1.5 Billion, so it's safe to say they're not taking any offers less than that.
What does VX have that anyone would be willing to pay $1.5 billion for? A couple gates at DAL? A few landing slots? Leases on some aircraft? A few dozen Airbus delivery slots? Without the brand itself (which it's hard to see how any acquirer would get value out of), the sum of the parts doesn't come to $1.5 billion.
What does VX have that anyone would be willing to pay $1.5 billion for? A couple gates at DAL? A few landing slots? Leases on some aircraft? A few dozen Airbus delivery slots? Without the brand itself (which it's hard to see how any acquirer would get value out of), the sum of the parts doesn't come to $1.5 billion.
#64
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All this talk of VX being acquired by anyone is nonsense in my opinion. The airline's current market cap is $1.5 Billion, so it's safe to say they're not taking any offers less than that.
What does VX have that anyone would be willing to pay $1.5 billion for? A couple gates at DAL? A few landing slots? Leases on some aircraft? A few dozen Airbus delivery slots? Without the brand itself (which it's hard to see how any acquirer would get value out of), the sum of the parts doesn't come to $1.5 billion.
What does VX have that anyone would be willing to pay $1.5 billion for? A couple gates at DAL? A few landing slots? Leases on some aircraft? A few dozen Airbus delivery slots? Without the brand itself (which it's hard to see how any acquirer would get value out of), the sum of the parts doesn't come to $1.5 billion.
I tend to be of the same view you have, I just don't see B6 (or AS) retaining many of the VX flyers if the airline suddenly becomes something else.
The "winner" in a VX take over is short term probably United.
While I understand the desire for airlines to bulk up (AS and B6) I continue to think the thing that makes the most sense is someone taking a stake and giving recypocol benifts to their fliers (like with the old NW/CO tie up).
#65
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Two marketing budgets, two HR departments and back offices, two operations and network planning staffs, two sets of pilots/FA/ground crews and employees, you can't interoperate fleets and get any efficiencies out of it, it means you have questions to resolve like "So I'm an AS/VX elite, I'm flying the other airline, what's my experience? How many miles/VX points do I get? Does this count for AS/VX EQM or partner EQM?", you have two sets of certifications to the FAA to make every time you want to do something across the fleet.
In other words, you get all the headaches of a merger and none of the benefits/synergies. If you just wanted to interline tickets or operate as a partner airline you could do that any day without throwing a ton of cash at VX to acquire it.
FWIW, AS had a well regarded regional brand (Horizon/QX) that it got rid of to put under the Alaska brand. So they've basically rejected the approach you are suggesting already. I don't see why VX is so awesome that this changes the calculus. If it was VX wouldn't be putting itself up for sale (this is about people deciding to cash out).
Still wondering where you got the idea HA and AS are teamed up in any way, incidentally...
In other words, you get all the headaches of a merger and none of the benefits/synergies. If you just wanted to interline tickets or operate as a partner airline you could do that any day without throwing a ton of cash at VX to acquire it.
FWIW, AS had a well regarded regional brand (Horizon/QX) that it got rid of to put under the Alaska brand. So they've basically rejected the approach you are suggesting already. I don't see why VX is so awesome that this changes the calculus. If it was VX wouldn't be putting itself up for sale (this is about people deciding to cash out).
Still wondering where you got the idea HA and AS are teamed up in any way, incidentally...
#66
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I think we are mixing up airline codes and stock abbreviations. Delta owns 49% of Virgin Atlantic (VS). Branson and people aligned with him own the rest. Branson owns 22% of Virgin America (VX).
So far there is no tie up between DL and VX, there is a strong tie up with VS.
So far there is no tie up between DL and VX, there is a strong tie up with VS.
Yes, there is a strong tie between DL and VS, but it is not a majority tie as travelingchumley had suggested. travelingchumley also suggested that DL owned a majority interest in VA (Virgin Australia), it does not own any bit of VA as far as I know and certainly nothing significant. And you are correct, DL also doesn't own a chunk of VX.
The only airline that DL owns a majority interest in is 9E.
#68
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If VX financiers want to monetize / cash out -- and this is an excellent time to do so; we're at the probable apex of an airline boom-bust cycle, with VX making consistent profits for a change, and its investors have been patient -- then a lot of other tactical considerations become moot.
#69
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Craplaska and JetBlue can keep their filthy dirty paws off VX. That goes for every other [redacted] U.S. air carrier too. DL = garbage. UA = Garbage. AA = Garbage. AS = Garbage. There are only three U.S. airlines worth anything: HA, VX, and B6 though B6 can [redacted] of thinking about touching VX.
Last edited by oliver2002; Apr 3, 2016 at 12:29 am Reason: rule 16.
#70
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#71
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Despite all the cries that demand makes markets, the interests of passengers never are of concern to those who will stand to profit from a merger. Even the DOJ with their charge to protect both market place and customer from excessive avarice is only concerned to minimally protect the market place and consumers. That's why we have seen so many airlines disappear, many of them great airlines.
#72
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#73
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I think you mean the 'VX shareholders' can choose not to accept an offer, but remember that a very small group of institutional shareholders, including original investors Virgin Group and Cyrus Capital, can cast the majority decision either way dependent upon whether they want to cash out or not.
#74
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Fox Business reporting that a deal could be announced early next week, and that senior JetBlue executives are reportedly flying to San Francisco on Monday.
https://amp.twimg.com/v/2efb2c9a-633...0-9311f56183c7
https://amp.twimg.com/v/2efb2c9a-633...0-9311f56183c7
#75
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So Jetblah looks to be the winner.
I'm sure the VX FF base will be placated and assured the merged airlines will blend their culture and product, which we all know will be bs.
It was fun while it lasted. Better burn those miles before all you can do is redeem them on Hawaiian or Jetblah.
Sure am glad I stockpiled 100k points and got this stupid VX credit card a month ago. Feel like such an idiot. Jetblue sucks only slightly less than the big 3.
I'm sure the VX FF base will be placated and assured the merged airlines will blend their culture and product, which we all know will be bs.
It was fun while it lasted. Better burn those miles before all you can do is redeem them on Hawaiian or Jetblah.
Sure am glad I stockpiled 100k points and got this stupid VX credit card a month ago. Feel like such an idiot. Jetblue sucks only slightly less than the big 3.
Last edited by Prospero; Apr 2, 2016 at 7:23 pm Reason: Remove profanity