AP profile of Cush and VX under his leadership

Old Nov 28, 11, 1:49 pm
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Lightbulb AP profile of Cush and VX under his leadership

Virgin America CEO looks to make flying fun again

Some highlights from the background story:
  • VX is projecting profitability next year (aren't they always?).
  • All job applicants take a personality test.
  • There's acknowledgment of the system migration debacle, but no interview question.

Some highlights from the interview:

Q: How can you attract business travelers when your miles can't be redeemed for Hawaii, Europe or other places you don't serve?

A: The mile problem will be solved early next year. We have basic agreements with Virgin Atlantic and Virgin Australia that will be fully reciprocal. We also have agreements with Cathay Pacific, Singapore and Emirates that will develop into frequent flier relationships.

[...]

Q: You're in 14 markets. Where would you like to fly to next?

A: We've been trying to get into Newark, (N.J.) since the day we started. This is a huge policy issue slots and gates are tied up by legacy carriers. The economics of keeping us out of Newark are huge for United so they'll fly unprofitable (regional jets) just to occupy slots. When we go into markets, fares drop by 30 or 40%.

[...]

Q: How much patience do you have for unprofitable routes?

A: We stopped service to two different places. One because we needed the aircraft, that was Orange County, (Calif.). We didn't see that as a big strategic need. The other is Toronto. We misjudged the market.
An IPO could be forthcoming in 2013, but there was no follow-up question regarding the formidable hurdles it seems VX must clear in the interim.
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Old Dec 5, 11, 6:31 pm
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Originally Posted by GoAmtrak View Post
Virgin America CEO looks to make flying fun again

Some highlights from the background story:
  • VX is projecting profitability next year (aren't they always?).
  • All job applicants take a personality test.
  • There's acknowledgment of the system migration debacle, but no interview question.

Some highlights from the interview:



An IPO could be forthcoming in 2013, but there was no follow-up question regarding the formidable hurdles it seems VX must clear in the interim.
Puff piece. Anyone who actually wanted to commit an act of journalism would have asked about their reservation system switchover fail.
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