NEW - Low Price Guarantee
 

New on the ual.com web site, on the front page and at http://www.united.com/page/article/0,6722,51216,00.html:

The lowest United fares are at united.com - Guaranteed

First we made finding the lowest fare at united.com quicker and easier with our new search tools. Now we’re making finding the best deals even easier with our Low Fare Guarantee.

Spend even less time planning your travel when you skip the clicking, surfing and searching and go straight to united.com for the best United fares. You’ll know you’re getting the best deal because if you don’t – we’ll give you an electronic certificate totaling $50.00USD plus the fare difference.

Just purchase your travel at united.com and if you find a fare at least $5 less each-way by midnight Central Time on the same day for the same United, United Express or Ted itinerary, let us know. We know how to make it up to you.

Already being discussed

http://www.flyertalk.com/forum/showthread.php?t=397622