United to adopt CO globe logo and livery! "Let's Fly Together."
May 3, 2010, 10:55 am
#151
FlyerTalk Evangelist
Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,718
No they won't. The CO font, palette, layout templates, use of white space, identity guides, etc. are all integrated and interconnected. We're not having another AA/TW mess where the TWA logo was stickered, albeit temporarily, onto an integrated AA brand. The resulting mess looked like a high-school design project and was terrible to behold. The blocky UA sans-serif logotype will end up sleeping with tulips.
May 3, 2010, 10:57 am
#152
Join Date: Feb 2006
Posts: 1,686
The font is the #1 problem. However, I think the globe on the tail, the pin stripe, and the color scheme need to be modernized just a little bit. It feels dated. I am ok with a combined livery of some sort if they can just clean it all up.
May 3, 2010, 10:59 am
#153
Join Date: Apr 2010
Location: Boulder, CO
Programs: UA Silver
Posts: 120
I like this better. Strangely, I think the name United is too short to look good in the continental font. Also, the mocup they have on the merger page has the font too large. In my view, they should either do "UNITED" in block font or "United Airlines" in a slightly smaller Continental font.
May 3, 2010, 11:00 am
#154
Join Date: Jan 2008
Location: BWI (Annapolis) & PWM (Bailey Island)
Programs: AA LT Gold (MM), WN A-List, Fairmont L/T Plat, HH Diamond
Posts: 884
I propose a FT vote on this...
UA tulip/UA font
CO globe/UA font (my vote to incorporate CO)
UA tulip/CO font
CO globe/CO font
Bonus option: include something to do w/ Eastern.
UA tulip/UA font
CO globe/UA font (my vote to incorporate CO)
UA tulip/CO font
CO globe/CO font
Bonus option: include something to do w/ Eastern.
May 3, 2010, 11:02 am
#155
Join Date: May 2008
Location: West Hollywood, CA (LAX)
Programs: United Mileage Plus, Virgin America Elevate
Posts: 141
May 3, 2010, 11:02 am
#156
Join Date: Dec 2002
Location: Oregon
Programs: AA EXP, AS 75K, UA 1MM Gold, HH Diamond, Hyatt Explorist, IHG Plat, National EE, Hertz PC
Posts: 4,000
May 3, 2010, 11:04 am
#158
Join Date: May 2008
Location: 39°51'31"N 104°40'23"W
Programs: UA 1.5K MM/SPG Plat/Various Random Golds lol
Posts: 1,071
If they keep all our elite bene's, which in one of the FAQ's it lists many which are important to all of us (at least for now seems like we have reason for hope!)- then I couldn't care less about the livery actually. Honestly, it's the service that makes the logo work as is the case in all marketing. How many people actually choose the airline to fly on "ooh I like how that plane is painted, let's fly them!". I doubt it. For the Kettles is nearly 100% on price, with service/hassle factor a close second. For elite's, it's all about the elite program ie "how well will you treat me in terms of ff program and elite bene's if I commit to fly your airline all year". Period. I'd fly a UPS plane if the bene's were sweet and they gave me a lie flat bed and a warm meal and a smile!
May 3, 2010, 11:05 am
#159
Join Date: Dec 2002
Location: Oregon
Programs: AA EXP, AS 75K, UA 1MM Gold, HH Diamond, Hyatt Explorist, IHG Plat, National EE, Hertz PC
Posts: 4,000
May 3, 2010, 11:05 am
#160
Join Date: May 2003
Location: TLL
Programs: OZ Diamond, BA Gold, Bonvoy Ambassador, HH Gold
Posts: 4,410
I think this will go through some tweeks before planes start rolling out in the joint livery.
That being said, I think what is more important is that both companies are aware of the fact they need to reach out to loyal fliers on both sides. I am pretty impressed they've been so proactive rolling this out on the day of the announcement.
May 3, 2010, 11:06 am
#161
In memoriam
Join Date: Mar 2000
Location: IAD, BOS, PVD
Programs: UA, US, AS, Marriott, Radisson, Hilton
Posts: 7,203
Originally Posted by xzh445
Are you NOT going to fly them because of a logo or font?
of other hastily slapped together or ugly things.
May 3, 2010, 11:09 am
#163
Join Date: Oct 2005
Location: BUR
Programs: in C/C++, Python, SQL
Posts: 342
May 3, 2010, 11:10 am
#164
FlyerTalk Evangelist
Join Date: Sep 2003
Location: MileagePlus Premier Gold
Posts: 11,522
What happened - I can't see the custom designs that several of you have raved about?
May 3, 2010, 11:14 am
#165
Join Date: May 2003
Location: Redwood City, CA USA (SFO/SJC)
Programs: 1K 2010, 1P in 2011, Plat for 2012,13,14,15 & 2016. Gold in 17 & 18, Plat since
Posts: 8,824
+3,297 Change the font, please!
Yes, Continental is taking the United brand in a new and better direction, no question about this. CO already knows that many of its own elites -- particularly in the NYC market -- came directly from United in the last decade and have some intensely negative perceptions of United as a result. Not to mention, it promotes buy in from both CO employees (who want some reassurance of continuity) and for UA employees (who can feel at long last, the airline is moving in a direction that is positive for them). The maintenance of CO's logo and livery was a simple but powerful way to accomplish this. I'd have felt CO had died -- and that it's time to start looking elsewhere in earnest - had UA's branding survived, and I'm simply not alone in this.
Welcome aboard.
Welcome aboard.
I agree with the other 3,297 posters in this thread (well, not that many yet, but at the rate it's going, it will be soon) that the font for "UNITED" is dreadful. Just change that one thing, and we both can relate similarly to the new airline.
