How Will UA Promote Their #13 Ranking in Customer Service?
#1
FlyerTalk Evangelist
Original Poster
Join Date: Aug 2003
Location: SNA
Programs: UA Million Mile Nobody, Marriott Platinum Elite, SPG Gold
Posts: 25,228
How Will UA Promote Their #13 Ranking in Customer Service?
Sad story here.
I guess if you get the #1 on time ranking by kicking tardy customers in the nuts it comes back to bite you on the backside.
I guess if you get the #1 on time ranking by kicking tardy customers in the nuts it comes back to bite you on the backside.
#2
Join Date: Jun 2007
Location: YVR SFO
Programs: UA G
Posts: 4,866
Perhaps with a press release that says "Woohoo, we beat Delta!"
#3
Join Date: Dec 2009
Location: COS
Programs: UA Gold/1.5MM (several years running now!), Marriott LTTE, Hertz Prez
Posts: 1,899
By putting a bunch of spaces or tabs between the one and the three?
We're Number 1 3
In customer service!!
Edit: So all of my spaces were nixed - bummer.
We're Number 1 3
In customer service!!
Edit: So all of my spaces were nixed - bummer.
#4
Join Date: Jul 2007
Posts: 2,102
With Mesa's number 12 ranking, UA can print up some napkins with "Lucky Number 13: Only slightly worse than an airline in Chapter 11."
#5
Join Date: Feb 2001
Location: NYC
Programs: UA MileagePlus 2MM
Posts: 1,567
My sense is that the improvements in United ops many folks began reporting in the latter half of 2009 are not reflected in this survey. I think the consensus is that if you're an elite on United you get great treatment, but the closer you are to general member status the worse off you are.
UA was 1st in on-time arrivals of the 5 biggest legacy carriers. Not sure how well they compared with the 3 other factors in this survey : mishandled baggage, customer complaints and denied boardings.
I guess they will just ignore the survey. I have a hard time believing that Airtran and Southwest are 'better' airlines than United, though I realize a big part of it is subjective.
UA was 1st in on-time arrivals of the 5 biggest legacy carriers. Not sure how well they compared with the 3 other factors in this survey : mishandled baggage, customer complaints and denied boardings.
I guess they will just ignore the survey. I have a hard time believing that Airtran and Southwest are 'better' airlines than United, though I realize a big part of it is subjective.
#6
FlyerTalk Evangelist
Join Date: Dec 2006
Location: Pacific Northwest
Programs: UA Gold 1MM, AS 75k, AA Plat, Bonvoyed Gold, Honors Dia, Hyatt Explorer, IHG Plat, ...
Posts: 16,838
#7
Join Date: May 2003
Location: Redwood City, CA USA (SFO/SJC)
Programs: 1K 2010, 1P in 2011, Plat for 2012,13,14,15 & 2016. Gold in 17 & 18, Plat since
Posts: 8,826
Objective vs subjective- optimize for subjective!
Doing well in customer service is at least partly, and likely mostly, about managing and meeting expectations. UA tends to advertise what it doesn't deliver (with the new exception of being #1 for on-time departures). Southwest, on the other hand, is masterful at meeting the expectations they create. Perhaps the most-masterful part is recognizing their strengths and advertising those, rather than pretending to be something they aren't.
So UA could objectively deliver better customer service than Southwest or Mesa or whomever, but this is one area where subjectively-derived feelings are more important.
Last edited by Mike Jacoubowsky; Apr 12, 2010 at 1:49 pm Reason: clarity
#8
Join Date: Apr 2010
Programs: SPG Gold
Posts: 142
1KVoice usually does a good job in responding my emails and concerns. However, I was called Ms. twice in email and paper mail when I was working with the complaint of my girlfriend's mechanical delays recently. Well, I didn't file another complaint for the Mr./Mrs. mistake.
#9
Join Date: Jul 2007
Location: Expat in SIN
Programs: UA Plat, TK Gold, *G
Posts: 1,452
I honestly don't think AirTran is better than UA!
AirTran has OK crews, but I have seen some pretty nasty gate agents.
AirTran has OK crews, but I have seen some pretty nasty gate agents.
#10
Join Date: Jun 2004
Programs: UA
Posts: 239
True about GMs. Though, I think the jury is still out on elites. I have seen UA bending over backwards for full price customers who are just GMs and not elites.
#11
Join Date: Aug 2001
Location: San Francisco Bay Area
Programs: AS MVP, Elevate, AAdvantage, Mileage Plus
Posts: 1,992
It is actual not a ranking of customer service at all. This so-called "airline quality report" merely takes data reported monthly to the department of transportation, plugs it into a completely arbitrary formula and spits out the numbers. The authors then attempt to make completely unsubstantiated conclusions from the data, such as "all regional airlines suck." OK, those weren't the exact words, but you get the point. The whole report basically serves a publicity grab for these two professors who seem to lack a 9th grade understanding of mathematics.
The way an airline scores well in this report is by having essentially no denied boardings and very low rates of mishandled baggage. The impact of on-time performance is almost negligible, because the authors of the report apparently never took Statistics 101 and don't understand that all the inputs need to be between 0 and 1 in order for the statistical weights to have any validity.
The way an airline scores well in this report is by having essentially no denied boardings and very low rates of mishandled baggage. The impact of on-time performance is almost negligible, because the authors of the report apparently never took Statistics 101 and don't understand that all the inputs need to be between 0 and 1 in order for the statistical weights to have any validity.
#12
Join Date: Jun 2004
Location: What I write is my opinion alone..don't read into it anything not written.
Posts: 9,686
Now how was "customer service" defined? Was it a survey on how customers ranked their airlines services, or was it a few guys in colleges inventing their own mathematical formula and just inputing data from various published tables, then publishing.
Nowhere in the list of variables used, I believe is customers voting on the best or worst ervice. They used FoT stats for on time, DB's, DoT complaints and baggage. Weight whatever way they want to come up with a ranking of something, but not of customer service. One could change the weighting of just one of the variables in their own invented formula and come up with a completely different list. One could add price, route structure, loyalty programs, surveys from actual passengers, and come up with a 3rd list.
To post a thread here stating anyone is #1 or #13 is completely useless. If measuring on time, an industry norm is used. To measure IDB's an industry norm is used. To measure "customer service" a formula that only measures a few variables, none of which is defined as "customer service" and leaving out many other variables, then a weighting system that is neither mentioned, or even necessarily relevant...well, keep on quoting studies like this...they mean so much.
Nowhere in the list of variables used, I believe is customers voting on the best or worst ervice. They used FoT stats for on time, DB's, DoT complaints and baggage. Weight whatever way they want to come up with a ranking of something, but not of customer service. One could change the weighting of just one of the variables in their own invented formula and come up with a completely different list. One could add price, route structure, loyalty programs, surveys from actual passengers, and come up with a 3rd list.
To post a thread here stating anyone is #1 or #13 is completely useless. If measuring on time, an industry norm is used. To measure IDB's an industry norm is used. To measure "customer service" a formula that only measures a few variables, none of which is defined as "customer service" and leaving out many other variables, then a weighting system that is neither mentioned, or even necessarily relevant...well, keep on quoting studies like this...they mean so much.
#13
Join Date: May 2003
Location: Redwood City, CA USA (SFO/SJC)
Programs: 1K 2010, 1P in 2011, Plat for 2012,13,14,15 & 2016. Gold in 17 & 18, Plat since
Posts: 8,826
Now how was "customer service" defined? Was it a survey on how customers ranked their airlines services, or was it a few guys in colleges inventing their own mathematical formula and just inputing data from various published tables, then publishing.
Nowhere in the list of variables used, I believe is customers voting on the best or worst ervice. They used FoT stats for on time, DB's, DoT complaints and baggage. Weight whatever way they want to come up with a ranking of something, but not of customer service. One could change the weighting of just one of the variables in their own invented formula and come up with a completely different list. One could add price, route structure, loyalty programs, surveys from actual passengers, and come up with a 3rd list.
To post a thread here stating anyone is #1 or #13 is completely useless. If measuring on time, an industry norm is used. To measure IDB's an industry norm is used. To measure "customer service" a formula that only measures a few variables, none of which is defined as "customer service" and leaving out many other variables, then a weighting system that is neither mentioned, or even necessarily relevant...well, keep on quoting studies like this...they mean so much.
Nowhere in the list of variables used, I believe is customers voting on the best or worst ervice. They used FoT stats for on time, DB's, DoT complaints and baggage. Weight whatever way they want to come up with a ranking of something, but not of customer service. One could change the weighting of just one of the variables in their own invented formula and come up with a completely different list. One could add price, route structure, loyalty programs, surveys from actual passengers, and come up with a 3rd list.
To post a thread here stating anyone is #1 or #13 is completely useless. If measuring on time, an industry norm is used. To measure IDB's an industry norm is used. To measure "customer service" a formula that only measures a few variables, none of which is defined as "customer service" and leaving out many other variables, then a weighting system that is neither mentioned, or even necessarily relevant...well, keep on quoting studies like this...they mean so much.
The fact that it's not the way you would like to see it defined is not all that relevant. It's what the public sees, and that means it has an impact on how United's operations are seen. You might be able to construct something better. I'm sure you could. But that's not the world we live in.
A cynical person might think that UA's big focus on #1 on-time performance was because this was something that could be used to deflect attention away from what they knew to be coming down the 'pike. If it was my business, that's what I would have done. But I also would have looked at those other metrics and figured out how to make my operation look better.
#14
Join Date: Apr 2007
Location: TPE/KHH/LAX
Programs: JL Diamond, CX MPC Silver, OW Emerald, Hilton Diamond, Marriott Titanium
Posts: 1,144
I wonder what kind of excuses UA apologists will have this time?
#15
Join Date: Sep 2005
Location: OOL
Programs: VA Plat, QF LTS, UA MM, Hilton Diamond, Rydges Black, ,Le-Club Gold
Posts: 3,659
One encounter with the stinking ICC, and you will be asking how UA finished so high in the rankings