Old May 16, 2024, 10:17 am
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United Airlines Debuts New Onboard Safety Video

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More than a dozen United employees provide clear, easy-to-follow demonstrations of critical safety procedures

Video was filmed inside a life-sized, airplane-inspired sequential reaction machine designed to capture and keep the attention of even the most frequent travelers

CHICAGO, May 16, 2024 /PRNewswire/ -- United today debuted a new onboard safety video where more than a dozen United employees provide clear, easy-to-follow demonstrations of critical safety procedures. The video was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers. Development of the new video began in June 2023 and was inspired by the teams of United employees whose coordinated actions ensure the airline operates safely. The new video will debut on select aircraft starting May 25 and will roll out across the fleet over the summer.



"Safety is the foundation of everything we do at United," said Sasha Johnson, Vice President of Corporate Safety for United. "Safety starts with being prepared. We have ongoing, rigorous safety training for our crews. And we also make sure our customers know what to do in the event of an emergency. We are proud that our new safety video empowers passengers by giving them information and clear instructions."

United worked with the Federal Aviation Administration (FAA) on the development of the safety video beginning in October 2023 through March 2024 when the video was approved. This included multiple checkpoints along the production process, including review of the storyboard and script before filming even began to ensure the content met the FAA requirements.

United's New Safety Video by the Numbers

The new video – titled "Safety in Motion" – follows a ball as it makes its way through the sequential reaction machine, rolling and bouncing through airplane-inspired set-ups that include chutes, a snack cart and drink cup, seatbelts, windows, seats, directional signage and more as real United employees demonstrate key safety procedures. See here for a behind-the-scenes look.

"The safest safety video is one that passengers actively watch. Our creative concept was inspired by the idea of connection and the many moments of any given day that our employee work groups have to connect to be able to get thousands of flights off the ground and to their destinations safely," said Maggie Schmerin, Chief Advertising Officer for United. "We worked across the airline to ensure our new safety video clearly and succinctly communicates critical information in a way passengers can't help but watch – no matter their age, background or experience traveling."
  • 171 customized versions of the safety video to accommodate United's 8 different aircraft types, 20 various seat configurations on those aircraft and 18 languages
  • Ten months in the making – Creative development on the new video began in June 2023; filming took place in October 2023 and then the team spent the next five months on edits and translations before the March 2023 FAA approval
  • 12 individual contraptions the ball passes through in the machine
  • 17 employees from across the airline, including flight attendants, pilots, customer service agents, ramp service, tech operations, the network operations center and reservations
  • More than 1,000 real dominoes
  • A 100-year old song, "Rhapsody in Blue" by George Gershwin, that's been a consistent feature in United safety videos over the years
The airline's creative agency of record, 72andSunny, production partner, 1stAveMachine, and award-winning director Karim Zariffa worked together with United to execute the complex camera production for the video.

United Investments in Safety Training

"Safety in Motion" demonstrates key safety procedures, mandated to all U.S. airlines by the FAA and critical to passenger safety in case of an emergency. United features real employees in the video, who go through a regular schedule of updated training sessions throughout their United career. For example, the airline's pilots complete simulator training with instructors and evaluators every nine months and flight attendants refresh their qualifications every 18 months.

United recently opened a new 150,000 square-foot building at its Flight Training Center in Denver. Already the largest facility of its kind in the world, the Flight Training Center has eight total buildings, more than 700,000 square feet of training space and now has more than 52 state-of-the-art full-motion flight simulators – providing even more training capacity for the airline's 17,000 pilots.

Last year, United also expanded its largest Inflight Training Center, located in Houston, to include new classrooms, additional cabin and door trainers and a state-of-the-art aquatic center to practice the safe evacuation of the plane in the unlikely event of a water landing.

And since 2020, United requires pilots to participate in an annual Pilot Professional Development training. This full-day, interactive, in-person training exceeds FAA requirements and industry norms by mandating all pilots, not just captains, participate. The training also uses actual United case studies to ensure the airline's pilots excel in self-awareness, confidence, mentoring, and leadership. United worked closely with its Flight Training, Flight Standards and Aviation Safety teams plus ALPA in the 100 percent safety-focused curriculum.

For more information, visit united.com and download media assets here.
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New Safety Video

Old Jun 7, 2024, 9:45 am
  #91  
 
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Originally Posted by fumje
I am wondering if the number of ads varies by route or region. I've encountered five, three, and two ads. So far have not gotten the skippable ones again though.
Good question, yes could be.

Mainly fly 772ER (3001 through 3022) long haul, and so far not seen anything other than 3 ads that are skippable (and they don't have the new map as posted elsewhere).
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Old Jun 8, 2024, 8:17 am
  #92  
 
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About 20 seconds in I realized I was looking at the ball at not hearing or seeing anything else. Seems like a bad reaction for a safety video lol.
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Old Jun 8, 2024, 8:49 am
  #93  
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The outgoing version takes viewers/passengers to different destinations with each segment. This one is just lazy and has a similar take as other airlines safety videos.

My first time seeing the new version on a plane was last week, went straight to music on my phone and plugged in my earbuds. I would always watch safety videos, usually more than 100 times on a year in planes, but this one, dunno...maybe it's the balls...
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Old Jun 8, 2024, 4:44 pm
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Originally Posted by Repooc17
The outgoing version takes viewers/passengers to different destinations with each segment. This one is just lazy and has a similar take as other airlines safety videos.
The outgoing one was actually really well done (for a 'playful style' safety video).
Just the right amount of safety information conveyed confidently in addition to varied content to keep the viewers' attention.

This new one completely misses the mark,
Certainly none of the creative and technical advisers on the outgoing one had anything to do with this new one, IMO.
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Old Jun 8, 2024, 5:03 pm
  #95  
 
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Originally Posted by narvik
Mainly fly 772ER (3001 through 3022) long haul, and so far not seen anything other than 3 ads that are skippable (and they don't have the new map as posted elsewhere).
Flew on one of these a couple weeks ago and it had the new map (& skippable ads)

Originally Posted by NJDevils26
About 20 seconds in I realized I was looking at the ball at not hearing or seeing anything else. Seems like a bad reaction for a safety video lol.
Similar reaction. Was also thinking throughout that it was leading up to something interesting happening at the end, but nope. This one’s a dud.
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Old Jun 9, 2024, 1:18 pm
  #96  
 
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WAAAAAY too many graphics

ENGAGEMENT has to be IMMEDIATE for all travelers to even bother looking at the safety announcement.
The addition of so much background moving graphics detracts from the essence of what is trying to be conveyed here. AAAGH!
So many travelers are not English speaking as their primary language, CHILDREN are watching too. They RELY on SIMPLE STRAIGHTFORWARD instructions.
UNITED failed BIG on this one.
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Old Jun 15, 2024, 7:12 pm
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I saw it for the first time on an A321 LAS-ORD today and...meh. I don't yet hate it as much as I have come to with Safety Is Global but I concur with many of the complaints in this thread. There were times I was neither following the narrative nor the ball, but usually if I was following one it was the ball and trying to figure out the point (the "behind the scenes" was also disappointingly useless.

I do find myself wondering, since the CFR just requires the briefing to be delivered to each passenger before surface movement/takeoff and not (iirc, at least) on board the AC why airlines don't just do a recorded loop on the jetway or in the hold room. Particularly for delayed flights this could recover some time.

(Incidentally, way earlier in this thread someone mentioned the lack of an actual airplane interior -- I suspect that is intentional to avoid either having to shoot separate interior shots for every AC type or the risk of people latching on to the small, irrelevant, details in the event of an actual emergency -- much the same reason why modern safety cards use minimalistic drawings rather than photo realism "wait the seatbelt on the card is blue rather than this gray one...what do I do ahhaaaaaaaaah"

(If you make something idiot proof the universe will deliver a better idiot. Airline safety's goal is to keep everyone, at all levels of idiot, alive should the worst happen )
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Old Jun 15, 2024, 8:29 pm
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I had this irrational pet peeve in the old video. In the German-themed section with the oompah band, the drummer is clearly not hitting the drum. I get why, but for some reason it gave me instant rage.
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Old Jun 15, 2024, 9:20 pm
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Originally Posted by chellion13
I had this irrational pet peeve in the old video. In the German-themed section with the oompah band, the drummer is clearly not hitting the drum. I get why, but for some reason it gave me instant rage.
I had a similar issue with the golf scene, the green dinosaur wasn't even a real dinosaur! 😀
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Old Jun 15, 2024, 9:22 pm
  #100  
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Originally Posted by chellion13
I had this irrational pet peeve in the old video. In the German-themed section with the oompah band, the drummer is clearly not hitting the drum. I get why, but for some reason it gave me instant rage.
Originally Posted by narvik
I had a similar issue with the golf scene, the green dinosaur wasn't even a real dinosaur! 😀
Nevertheless, I now miss it greatly.
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Old Jun 15, 2024, 10:00 pm
  #101  
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Originally Posted by narvik (Post # 99)
I had a similar issue with the golf scene, the green dinosaur wasn't even a real dinosaur! 😀
It was a Loch Ness monster! [Giggle.]
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Old Jun 16, 2024, 8:50 pm
  #102  
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Originally Posted by SPN Lifer
It was a Loch Ness monster! [Giggle.]
The [Giggle] was the key to that scene. Of course you had to get through the turbulence first and having your seat belt on is important.
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Old Jul 14, 2024, 4:20 pm
  #103  
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Pleasantly surprised and refreshing upon seeing outgoing safety video playing - N14230 (738) - a rarity these days.
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Old Jul 14, 2024, 7:28 pm
  #104  
 
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Originally Posted by chellion13
I had this irrational pet peeve in the old video. In the German-themed section with the oompah band, the drummer is clearly not hitting the drum. I get why, but for some reason it gave me instant rage.
And the female band leader was obviously not keeping time with the music.

Maybe we all paid more attention to these things than we thought we wanted to.
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Old Jul 15, 2024, 8:32 am
  #105  
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Originally Posted by RDUke
And the female band leader was obviously not keeping time with the music.

Maybe we all paid more attention to these things than we thought we wanted to.
She is a flight attendant - she is there for everyone's safety, not necessarily keeping time.

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