Old May 16, 2024, 10:17 am
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United Airlines Debuts New Onboard Safety Video

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More than a dozen United employees provide clear, easy-to-follow demonstrations of critical safety procedures

Video was filmed inside a life-sized, airplane-inspired sequential reaction machine designed to capture and keep the attention of even the most frequent travelers

CHICAGO, May 16, 2024 /PRNewswire/ -- United today debuted a new onboard safety video where more than a dozen United employees provide clear, easy-to-follow demonstrations of critical safety procedures. The video was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers. Development of the new video began in June 2023 and was inspired by the teams of United employees whose coordinated actions ensure the airline operates safely. The new video will debut on select aircraft starting May 25 and will roll out across the fleet over the summer.



"Safety is the foundation of everything we do at United," said Sasha Johnson, Vice President of Corporate Safety for United. "Safety starts with being prepared. We have ongoing, rigorous safety training for our crews. And we also make sure our customers know what to do in the event of an emergency. We are proud that our new safety video empowers passengers by giving them information and clear instructions."

United worked with the Federal Aviation Administration (FAA) on the development of the safety video beginning in October 2023 through March 2024 when the video was approved. This included multiple checkpoints along the production process, including review of the storyboard and script before filming even began to ensure the content met the FAA requirements.

United's New Safety Video by the Numbers

The new video – titled "Safety in Motion" – follows a ball as it makes its way through the sequential reaction machine, rolling and bouncing through airplane-inspired set-ups that include chutes, a snack cart and drink cup, seatbelts, windows, seats, directional signage and more as real United employees demonstrate key safety procedures. See here for a behind-the-scenes look.

"The safest safety video is one that passengers actively watch. Our creative concept was inspired by the idea of connection and the many moments of any given day that our employee work groups have to connect to be able to get thousands of flights off the ground and to their destinations safely," said Maggie Schmerin, Chief Advertising Officer for United. "We worked across the airline to ensure our new safety video clearly and succinctly communicates critical information in a way passengers can't help but watch – no matter their age, background or experience traveling."
  • 171 customized versions of the safety video to accommodate United's 8 different aircraft types, 20 various seat configurations on those aircraft and 18 languages
  • Ten months in the making – Creative development on the new video began in June 2023; filming took place in October 2023 and then the team spent the next five months on edits and translations before the March 2023 FAA approval
  • 12 individual contraptions the ball passes through in the machine
  • 17 employees from across the airline, including flight attendants, pilots, customer service agents, ramp service, tech operations, the network operations center and reservations
  • More than 1,000 real dominoes
  • A 100-year old song, "Rhapsody in Blue" by George Gershwin, that's been a consistent feature in United safety videos over the years
The airline's creative agency of record, 72andSunny, production partner, 1stAveMachine, and award-winning director Karim Zariffa worked together with United to execute the complex camera production for the video.

United Investments in Safety Training

"Safety in Motion" demonstrates key safety procedures, mandated to all U.S. airlines by the FAA and critical to passenger safety in case of an emergency. United features real employees in the video, who go through a regular schedule of updated training sessions throughout their United career. For example, the airline's pilots complete simulator training with instructors and evaluators every nine months and flight attendants refresh their qualifications every 18 months.

United recently opened a new 150,000 square-foot building at its Flight Training Center in Denver. Already the largest facility of its kind in the world, the Flight Training Center has eight total buildings, more than 700,000 square feet of training space and now has more than 52 state-of-the-art full-motion flight simulators – providing even more training capacity for the airline's 17,000 pilots.

Last year, United also expanded its largest Inflight Training Center, located in Houston, to include new classrooms, additional cabin and door trainers and a state-of-the-art aquatic center to practice the safe evacuation of the plane in the unlikely event of a water landing.

And since 2020, United requires pilots to participate in an annual Pilot Professional Development training. This full-day, interactive, in-person training exceeds FAA requirements and industry norms by mandating all pilots, not just captains, participate. The training also uses actual United case studies to ensure the airline's pilots excel in self-awareness, confidence, mentoring, and leadership. United worked closely with its Flight Training, Flight Standards and Aviation Safety teams plus ALPA in the 100 percent safety-focused curriculum.

For more information, visit united.com and download media assets here.
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New Safety Video

Old May 27, 2024, 8:53 pm
  #76  
 
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Originally Posted by fumje
Yes. That is the absolute worst part.

Tap all you want, you can't move the tracking position.

Once your actual video starts, the little ball is back and the slider can be moved.
So you spend $7k - $10k to fly J on UA and to watch a movie you have to sit through 5 commercials? I wonder when UA will start showing pop-up ad's in the middle of our IFE? I mean come on -- maybe the ad revenue funds the new bloated safety video -- but UA seems to have gone down the monetization path a bit too far - can't wait till they ask for a fee to guarantee the meal of your choice...
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Old May 27, 2024, 9:04 pm
  #77  
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Originally Posted by bmwe92fan
So you spend $7k - $10k to fly J on UA and to watch a movie you have to sit through 5 commercials? I wonder when UA will start showing pop-up ad's in the middle of our IFE? I mean come on -- maybe the ad revenue funds the new bloated safety video -- but UA seems to have gone down the monetization path a bit too far - can't wait till they ask for a fee to guarantee the meal of your choice...
Finding this annoyed me to a pretty special degree. It's kind of maybe acceptable if you're watching a two hour movie, but if you want to watch a few episodes of a TV show, you'll be sitting through a couple minutes of adverts per, i.e. up to 10% of your episode duration.

*And*, given the number of other passengers I saw previously not knowing they could fast-forward, I can't imagine they were actually losing that many impressions. So either they were tracking their advertisement delivery rate, and they felt it needed to go from 95% to 100%, or they weren't tracking it and just changed this for no actual monetary reason at all.

Really unimpressed. As if I needed another reason to try dragging down their NPS on the surveys. I'm still mad about the UC beer clawback.
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Old May 28, 2024, 3:59 am
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Originally Posted by narvik
I thought of that too, and wondered whether the [almost] flawless evacuation had to do with JAL's straightforward, no-nonsense safety video
I like JALs video also. More informative and entertaining. Can’t help but laugh when they show the guy getting launched with no seat belt on during sudden turbulence.
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Old May 28, 2024, 7:56 am
  #79  
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Three flights over the weekend the Memorial Day weekend.

1. A320 - No seat back video, thus live demo
2. B737 MAX 9 - Prior safety video - Loch Ness Monster then giggles
3. B737 MAX 9 - Prior safety video, expected as it was the same aircraft as flight 2
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Old May 28, 2024, 8:19 am
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Saw it on a 772 over the weekend.
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Old May 28, 2024, 12:23 pm
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Originally Posted by bmwe92fan
So you spend $7k - $10k to fly J on UA and to watch a movie you have to sit through 5 commercials? I wonder when UA will start showing pop-up ad's in the middle of our IFE? I mean come on -- maybe the ad revenue funds the new bloated safety video -- but UA seems to have gone down the monetization path a bit too far - can't wait till they ask for a fee to guarantee the meal of your choice...
You have to be Universe Services (R) to get an off-menu meal, it gets delivered mid-air by a KC135. When a US customer is on board and might exercise this option, the J lav is rigged to receive the meal, and ergo is closed off. Thats one of the few tip offs a US is on board.

Originally Posted by SPN Lifer
I have made the requisite grammatical correction to the former emergency row seating announcement.

The current version has been modified to include similar but more complex language ("If you are unable or uncomfortable performing exit row functions and assisting in an emergency, please ask a flight attendant to be moved."), starting with the introductory sentence at 1:44 until 1:59, that should use the infinitive instead ("to perform . . . and assist").
​​​​
​​
Well policed.

I once asked if I could remove my seatbelt so that I could 'adhere to the posted placards' and then did my best Spiderman.

Why would I want the flight attendant to be moved
Go through live trying to move people, its fun!!

I
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Last edited by WineCountryUA; May 28, 2024 at 9:01 pm Reason: merged consecutive posts by same member
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Old Jun 6, 2024, 12:00 am
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That was… ridiculous.

One positive and one rumored for awhile - the PMUA pilot uniform jacket is back. And they’re wearing them here.
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Old Jun 6, 2024, 4:15 am
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Originally Posted by narvik
Pet peeve: I immediately rate any [live action] Safety Video an "F" if they don't actually pull the tab to inflate and/or only pretend-blow into the tube.
I regret to inform you I share that peeve. My regret is that any psychological factors that you share with me, should cause you concern
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Old Jun 6, 2024, 5:09 am
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Originally Posted by LaserSailor
I regret to inform you I share that peeve. My regret is that any psychological factors that you share with me, should cause you concern

Had the displeasure of being presented with the new Safety Video this week for the first time.
I was all set to watch the whole thing, and without interruption, sort of as an owedness to having critiqued it in this thread.

Couldn't do it.

The rolling ball is just....

And of course: they don't inflate nor blow into the tube.

"F"



(on a positive point: the three ads that came before each video were skippable )
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Old Jun 6, 2024, 12:51 pm
  #85  
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I finally saw it yesterday, and tuned it out after about the first 30 seconds. The rolling ball went on waaaaaay too long. It was a cute idea, but "let's get this rolling" then went into a solid 15 seconds of just showing a rolling ball... what? If the rest of the video went on like that (like I said, I tuned it out quickly), they could have shaved a solid 1-2 minutes from the video just by tightening up the transitions.
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Old Jun 6, 2024, 2:08 pm
  #86  
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Where’s Wallaby?
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Old Jun 6, 2024, 11:36 pm
  #87  
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Originally Posted by narvik
Had the displeasure of being presented with the new Safety Video this week for the first time.
I was all set to watch the whole thing, and without interruption, sort of as an owedness to having critiqued it in this thread.

Couldn't do it.

The rolling ball is just....

And of course: they don't inflate nor blow into the tube.

"F"



(on a positive point: the three ads that came before each video were skippable )
I am wondering if the number of ads varies by route or region. I've encountered five, three, and two ads. So far have not gotten the skippable ones again though.
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Old Jun 6, 2024, 11:49 pm
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Good lord that video is just cringe
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Old Jun 7, 2024, 6:17 am
  #89  
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Originally Posted by fumje
I am wondering if the number of ads varies by route or region. I've encountered five, three, and two ads. So far have not gotten the skippable ones again though.
The five ads, hotel company, cruise company, Spanish speaking streaming content platform, US snowboarding team (?) seeking donations, and another one I am forgetting, is definitely not skippable.

Relevant press release just came out:

https://www.prnewswire.com/news-rele...302167035.html

United Launches Airline Industry's First Media Network

Kinective Media by United Airlines is the only media network that uses insights from travel behaviors to connect customers to personalized advertising, experiences and offers from leading brands

Advertising technology platform uses United's data to create anonymized audience segments that marketers can reach on the airline's mobile app, inflight entertainment screens and more

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Old Jun 7, 2024, 8:58 am
  #90  
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Watched it and tune off after 20 seconds. So boring.
IMHO, the video failed to get the attention of the passengers.
Hope UA is working on the next version.
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