Old May 16, 2024, 10:17 am
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United Airlines Debuts New Onboard Safety Video

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More than a dozen United employees provide clear, easy-to-follow demonstrations of critical safety procedures

Video was filmed inside a life-sized, airplane-inspired sequential reaction machine designed to capture and keep the attention of even the most frequent travelers

CHICAGO, May 16, 2024 /PRNewswire/ -- United today debuted a new onboard safety video where more than a dozen United employees provide clear, easy-to-follow demonstrations of critical safety procedures. The video was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers. Development of the new video began in June 2023 and was inspired by the teams of United employees whose coordinated actions ensure the airline operates safely. The new video will debut on select aircraft starting May 25 and will roll out across the fleet over the summer.



"Safety is the foundation of everything we do at United," said Sasha Johnson, Vice President of Corporate Safety for United. "Safety starts with being prepared. We have ongoing, rigorous safety training for our crews. And we also make sure our customers know what to do in the event of an emergency. We are proud that our new safety video empowers passengers by giving them information and clear instructions."

United worked with the Federal Aviation Administration (FAA) on the development of the safety video beginning in October 2023 through March 2024 when the video was approved. This included multiple checkpoints along the production process, including review of the storyboard and script before filming even began to ensure the content met the FAA requirements.

United's New Safety Video by the Numbers

The new video – titled "Safety in Motion" – follows a ball as it makes its way through the sequential reaction machine, rolling and bouncing through airplane-inspired set-ups that include chutes, a snack cart and drink cup, seatbelts, windows, seats, directional signage and more as real United employees demonstrate key safety procedures. See here for a behind-the-scenes look.

"The safest safety video is one that passengers actively watch. Our creative concept was inspired by the idea of connection and the many moments of any given day that our employee work groups have to connect to be able to get thousands of flights off the ground and to their destinations safely," said Maggie Schmerin, Chief Advertising Officer for United. "We worked across the airline to ensure our new safety video clearly and succinctly communicates critical information in a way passengers can't help but watch – no matter their age, background or experience traveling."
  • 171 customized versions of the safety video to accommodate United's 8 different aircraft types, 20 various seat configurations on those aircraft and 18 languages
  • Ten months in the making – Creative development on the new video began in June 2023; filming took place in October 2023 and then the team spent the next five months on edits and translations before the March 2023 FAA approval
  • 12 individual contraptions the ball passes through in the machine
  • 17 employees from across the airline, including flight attendants, pilots, customer service agents, ramp service, tech operations, the network operations center and reservations
  • More than 1,000 real dominoes
  • A 100-year old song, "Rhapsody in Blue" by George Gershwin, that's been a consistent feature in United safety videos over the years
The airline's creative agency of record, 72andSunny, production partner, 1stAveMachine, and award-winning director Karim Zariffa worked together with United to execute the complex camera production for the video.

United Investments in Safety Training

"Safety in Motion" demonstrates key safety procedures, mandated to all U.S. airlines by the FAA and critical to passenger safety in case of an emergency. United features real employees in the video, who go through a regular schedule of updated training sessions throughout their United career. For example, the airline's pilots complete simulator training with instructors and evaluators every nine months and flight attendants refresh their qualifications every 18 months.

United recently opened a new 150,000 square-foot building at its Flight Training Center in Denver. Already the largest facility of its kind in the world, the Flight Training Center has eight total buildings, more than 700,000 square feet of training space and now has more than 52 state-of-the-art full-motion flight simulators – providing even more training capacity for the airline's 17,000 pilots.

Last year, United also expanded its largest Inflight Training Center, located in Houston, to include new classrooms, additional cabin and door trainers and a state-of-the-art aquatic center to practice the safe evacuation of the plane in the unlikely event of a water landing.

And since 2020, United requires pilots to participate in an annual Pilot Professional Development training. This full-day, interactive, in-person training exceeds FAA requirements and industry norms by mandating all pilots, not just captains, participate. The training also uses actual United case studies to ensure the airline's pilots excel in self-awareness, confidence, mentoring, and leadership. United worked closely with its Flight Training, Flight Standards and Aviation Safety teams plus ALPA in the 100 percent safety-focused curriculum.

For more information, visit united.com and download media assets here.
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New Safety Video

Old May 16, 2024, 2:09 pm
  #31  
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Except that airplane seat belts are not in any way like modern car seat belts. No one "lifts the buckle" to release a seat belt in a car. It's a push button.

I think that part of the safety video should be emphasized more.
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Old May 16, 2024, 2:12 pm
  #32  
 
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Originally Posted by physioprof
I'm gonna miss the kid in lederhosen eating a pretzel...
I had great respect for that kid because I, too, love pretzels.
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Old May 16, 2024, 2:29 pm
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Bummed that my DirecTV flight this morning didn’t have it. Ironic since as I watched it I was thinking to myself “Geesh, when are they gonna make a new video?” (though I’ve been happy for a few years now about the unplanned return of paper-wall-tearing kangaroo-revealing FA).

But at the end of the day, FAA regs aside, “safety” videos are meaningless theater, whether short and to the point or long and faux comedy like all the recent UA iterations.
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Old May 16, 2024, 2:33 pm
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Originally Posted by st530
Bummed that my DirecTV flight this morning didn’t have it.
Supposed to launch on May 25, and then be rolled out across all aircraft later on.
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Old May 16, 2024, 4:31 pm
  #35  
 
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Originally Posted by wxguy
I much prefer a manual demo by someone who meets all the FAA-required points, but adds a bit of humor:

"For those of you who have not been in a car since 1972, here's how to fasten your seat belt." - A UA FA I flew with last week. She had three or four such zingers sprinkled throughout -- not enough to be a distraction -- but to keep everyone's attention. It was a nice change!

Meanwhile, here's how Cebu does it in well under three minutes. And the passengers yell, "MORE!" at the end!
Except airplane seatbelts and car seat belts are different and part of the reason the FAA has that is all the broken thumbs and fingers on both corpses and survivors in prior accidents trying desperately to push a button to unbuckle the seat belt versus lifting the latch.

Everything in the message serves a purpose based on prior accident investigation and trials at the FAA centre in OKC. Having done the FAA smoke lab in OKC several times and sat on accident review boards, jokes aside, it all serves a legit purpose. Same reason one should don their own mask first before helping others, or they could pass out while helping a child or disabled person then not have anyone to help them. Having done that many times in the altitude chamber the hypoxy onset at cruise altitude is very fast and very real...~15-20 seconds of consciousness max in many scenarios.

The FAA might have to re-do the exit standard testing at the smoke lab to better account for bigger folks today, more elderly flying, and more disabled. Sen. Duckworth is a main sponsor of the bill if one wants to find and read it.
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Old May 16, 2024, 5:26 pm
  #36  
 
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The enunciation from all the crew members is grating.
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Old May 16, 2024, 5:57 pm
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Originally Posted by FlyingHoustonian
Except airplane seatbelts and car seat belts are different and part of the reason the FAA has that is all the broken thumbs and fingers on both corpses and survivors in prior accidents trying desperately to push a button to unbuckle the seat belt versus lifting the latch.

Everything in the message serves a purpose based on prior accident investigation and trials at the FAA centre in OKC. Having done the FAA smoke lab in OKC several times and sat on accident review boards, jokes aside, it all serves a legit purpose. Same reason one should don their own mask first before helping others, or they could pass out while helping a child or disabled person then not have anyone to help them. Having done that many times in the altitude chamber the hypoxy onset at cruise altitude is very fast and very real...~15-20 seconds of consciousness max in many scenarios.

The FAA might have to re-do the exit standard testing at the smoke lab to better account for bigger folks today, more elderly flying, and more disabled. Sen. Duckworth is a main sponsor of the bill if one wants to find and read it.
If i recall, it's also because of the position of the buckle being in the middle vs on the side in a car. (Though if I recall there are some planes with the buckle pretty far to the side)

As for the 90 second test, I've wondered if it is redone when seating layouts are changed (more seats, more people). It doesnt sound like it.
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Old May 16, 2024, 8:14 pm
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This new United video is a lot more creative and attention keeping than Delta’s generic safety videos, which are updated more frequently but are basically forgettable, sometimes unwatchable
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Old May 16, 2024, 10:03 pm
  #39  
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Meh! I was dozing off half way through…
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Old May 17, 2024, 12:30 am
  #40  
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Ridiculously too long - not sure why the FAA allows airlines to do these nonsensical theatrical productions. It should take all of 60 seconds using graphics, subtitles and a voiceover to run through the essential required elements.
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Old May 17, 2024, 1:06 am
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I watched it a few times. I think it's weird. The ricochet ball contraption theme is just arbitrary and distracting. It feels like the safety video exists to serve the gimmick rather than the other way around. It's also too long.

If they really wanted to go with a more dressed-down and sober video, then they should have filmed it on an actual aircraft like the mid-90s video.
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Old May 17, 2024, 3:03 am
  #42  
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Originally Posted by UAgeek71 (Post # 22)
Where's the dinosaur (Loch Ness Monster)?
I am going to miss that "unexpected turbulence" portion of the old safety video.

I had not realized that the accompanying music to even that portion was also part of "Rhapsody in Blue", until watching and listening to an entire 17-minute video of Rhapsody last night.
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Old May 17, 2024, 4:18 am
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It feels like they were trying to emulate or were inspired by the
from about 2 years ago. It needs a dinosaur and a kangaroo. Otherwise I’m fine with it.
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Old May 17, 2024, 4:36 am
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Originally Posted by char777
It feels like the safety video exists to serve the gimmick rather than the other way around. It's also too long.
Exactly this.
I envisage a re-editied version after a while with a 20 to 30 second truncation.
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Old May 17, 2024, 6:25 am
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Originally Posted by GuyIncognito
The enunciation from all the crew members is grating.
Yes, for the US' most international airline I was expecting more standard English that would be easier to understand overseas. Fine for US audiences but more clarity is really important for non-native speakers.

Originally Posted by unitedbusiness
This new United video is a lot more creative and attention keeping than Delta’s generic safety videos, which are updated more frequently but are basically forgettable, sometimes unwatchable
I appreciate DL has a different approach and change their videos more often but are made with smaller budgets. I kind of liked looking for the Easter eggs in UA's. This new one will grow old fast, but otherwise it's OK.
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