Last edit by: WineCountryUA
Please do not modify or remove
In recent days a number of threads have started touching on the impacts on UA as a business going forward due to the travel disruption of COVID-19 --- including multiple Viability / Bankruptcy / Bailout discussions. While inconceivable a few months ago, UA (and all commercial airlines) is facing challenges that are uncharted.
This consolidated thread has been created by merging a number of existing threads that trend to address essentially the same subjects.
Some thread guidelines
-- This thread / forum is for discussing UA and the UA traveler, so please focus on UA in these discussions. Other forums exist to discuss other carriers or the industry in general -- we do just UA here.
-- This thread is for discussion of how UA gets from here to its future state.
-- All the standard FT rules apply. We will have a civil, constructive, collegial discussion -- even in these turbulent times.
-- While much of this will play out in the political arena, this forum is not the place for political / OMNI discussions. Please use threads in appropriate forums for that, such as Covid-19 US tax cuts or fiscal stimulus
-- Similarly, discussions of the evils / greed of corporations or other broad societal issues are out of scope, those are for OMNI -- let's stick to discussing UA, its past and its future here
-- Please do not start new threads on these topics in the UA forum. One reason for this consolidated thread was to minimize the redundant posts in separate threads. There is plenty of room in the scope of this thread to cover all aspects of these topics. (Note things like M&A, restructuring, ... would all be in scope).
-- Please once you have laid out your position, do not repetitively re-state that opinion. It is usually a better discussion if many participate vs a few dominating the thread
On behalf of the UA Moderator Team
WineCountryUA
In recent days a number of threads have started touching on the impacts on UA as a business going forward due to the travel disruption of COVID-19 --- including multiple Viability / Bankruptcy / Bailout discussions. While inconceivable a few months ago, UA (and all commercial airlines) is facing challenges that are uncharted.
This consolidated thread has been created by merging a number of existing threads that trend to address essentially the same subjects.
Some thread guidelines
-- This thread / forum is for discussing UA and the UA traveler, so please focus on UA in these discussions. Other forums exist to discuss other carriers or the industry in general -- we do just UA here.
-- This thread is for discussion of how UA gets from here to its future state.
-- All the standard FT rules apply. We will have a civil, constructive, collegial discussion -- even in these turbulent times.
-- While much of this will play out in the political arena, this forum is not the place for political / OMNI discussions. Please use threads in appropriate forums for that, such as Covid-19 US tax cuts or fiscal stimulus
-- Similarly, discussions of the evils / greed of corporations or other broad societal issues are out of scope, those are for OMNI -- let's stick to discussing UA, its past and its future here
-- Please do not start new threads on these topics in the UA forum. One reason for this consolidated thread was to minimize the redundant posts in separate threads. There is plenty of room in the scope of this thread to cover all aspects of these topics. (Note things like M&A, restructuring, ... would all be in scope).
-- Please once you have laid out your position, do not repetitively re-state that opinion. It is usually a better discussion if many participate vs a few dominating the thread
On behalf of the UA Moderator Team
WineCountryUA
UA's Viability / Financial Future due to the COVID-19 Era [Consolidated]
#46
Join Date: Aug 2009
Location: Houston, TX
Programs: Continental OnePass Platinum
Posts: 416
In the current political environment, any corporation that stakes is future on a federal bailout is making a bad bet.
#47
FlyerTalk Evangelist
Join Date: Oct 2006
Location: SFO/SJC
Programs: UA Silver, Marriott Gold, Hilton Gold
Posts: 14,719
Sorry, the lower load factors are from days long ago, and arent coming back. It took them a long time, but airlines finally learned that market share isnt worth chasing exclusively when it lowered profit. Now the focus is on profit, which means they arent going back to the days of hourly flights that are cheap to make sure that, say, UA is able to pick up customers over DL on a given route, while sending out half empty planes. And packing in the seats, while theyre at it.
Airlines at some point realized that rather than chase each other for most capacity while dropping fares to encourage more passengers for them, etc., it makes more sense to limit capacity to what they need, carry fewer passengers on a given route, with higher profits from higher fares that brings. And they had more planes to deploy on other routes they hadnt served before. Add in the extra fees, and airlines have finally been making big $ again. You dont think they would really give that up, do you?
I think the party line is that the customers who are leaving aren't price sensitive (no amount of fare slashing will get back the people who are worried about exposure to sensitive individuals after travel), so any fare cuts will just make things worse. IIRC a Southwest exec said this, and I assume it became industry consensus.
take me for example. Two trips. One - domestic - was canceled (events canceled - no point in going anymore, though I suppose we could). Expensive fare that is being reimbursed, though this fare leaving Fri. has lowered to a reasonable amount, though I wouldnt call it cheap. one international (to Caribbean - first time we were supposed to go in 10 years!) for spring break for the family - two relatively young adults and two kids. Not really worried about getting sick ourselves - were not in a group that would be high risk to have serious consequences (fever isnt fun, of course, but we are relatively healthy and young). More worried about being quarantined somehow - country becomes a hotspot, someone on the flight starts coughing and sets off a panic, or our 2 year old gets a fever because, well, shes a two year old, so not odd - and that causes a panic based on the current environment. Not a high risk, IMO, but the consequences would be great if it did happen. Its not a risk I want to take at the moment. Low fares (which our flight was NOT) isnt much of a factor - the waived change fee helps as it makes the change very low cost - well use the credit by the end of the year for sure.
#48
Join Date: Jul 2012
Posts: 1,108
People will still need to fly from A to B, and for many A's and B's UA will still be the only nonstop option available. They'll simply cut capacity, furlough crews, and increase award availability as necessary. Only if that doesn't help, they may consider (just consider) slightly lowering fares here and there. That way, a crisis would really have to last several months - which is extremely unlikely - to bring UA even remotely close to the brink of collapse. And then there will still be government aid, Chapter 11, etc.
Consider this a good exercise for the next recession.
Consider this a good exercise for the next recession.
#49
Join Date: Feb 2015
Programs: united
Posts: 1,636
The American public sees the auto industry in a lot more favorable light than the airline industry. There was a lot more support for saving "American Made" cars than there probably is to save an industry that has repeatedly screwed over the customer at every turn.
Maybe the bad-will generated by a decade of baggage fees, minimal seat pitch, and poor customer service will be coming home to roost?
Maybe the bad-will generated by a decade of baggage fees, minimal seat pitch, and poor customer service will be coming home to roost?
#51
Join Date: Feb 2015
Programs: united
Posts: 1,636
#52
Join Date: Jul 2012
Posts: 1,108
Well, many of the domestic routes I fly with UA don't have a nonstop DL or AA anymore, anyway. It definitely helps that - even with record profits - the market has become so stagnant that no real competitors have launched in a decade to grab a piece of that revenue pie. I agree that the lower load factors are (unfortunately) not coming back anytime soon.
#53
Join Date: Nov 2007
Location: Washington DC
Programs: Former 1k, Lifetime UA Gold, Starwood Gold; Avis Preferred; Hertz Gold
Posts: 1,722
Think they are sorry they screwed us 1k's last year? A lot of us switched our flying to other airlines or partners. I guess assuming that we would all continue to pay exorbitant rates and not notice that 1k had effectively doubled its requirements was not the smartest thing to do.
BTW, the world is on sale as a result of this. I have been booking trips like a mad man at killer rates.
BTW, the world is on sale as a result of this. I have been booking trips like a mad man at killer rates.

Judging from their recent behavior they are not sorry for anything and continue to show their disdain for the passengers. It's like they just want your dollars and are annoyed they actually have to fly you anywhere.
- Sending email telling they won't do anything for existing elites but they will extend period for those on a challenge.
- Saying they don't need to refund if they change flight w/in a 25 hour window (up from 2).
- Waiving change fees for people who booked in March, but if you were a loyal flyer and booked in Feb - tough luck we want your 200 buck change fee.
I think some of these have been modified but that's only because of public or competitive pressure. I'm glad they kicked me out of 1k with their ridiculous changes to MP. UA deserves to get crushed and when they are open for business again, they will have alienated me so much that I will only fly UA if it's the only choice or I decide to burn my miles.
#54
Join Date: Nov 2007
Location: TPA
Programs: United MP
Posts: 443
I flew UA1597 (TPA-DEN) on Saturday 3/7. F was completely booked and there were only a few seats in Y. Some routes are suffering more than others.
I know a lot of people want UA to crash and burn since they "kicked out" some elites with the MP changes but the truth is that all airlines are hurting right now.
I know a lot of people want UA to crash and burn since they "kicked out" some elites with the MP changes but the truth is that all airlines are hurting right now.
#55
Join Date: Sep 2014
Location: Houston, Texas
Posts: 206
I flew UA1597 (TPA-DEN) on Saturday 3/7. F was completely booked and there were only a few seats in Y. Some routes are suffering more than others.
I know a lot of people want UA to crash and burn since they "kicked out" some elites with the MP changes but the truth is that all airlines are hurting right now.
I know a lot of people want UA to crash and burn since they "kicked out" some elites with the MP changes but the truth is that all airlines are hurting right now.
#57
FlyerTalk Evangelist
Join Date: Oct 2001
Location: Austin, TX
Posts: 20,259
Consider this an exercise for when the next recession strikes. As jsloan already mentioned, they simply don't need to cut prices. With their tight grip on a market that has been deprived of competition, the legacies can get by with just cutting capacity and increasing award availability, and they will still fill the remaining planes to the brim. In competitive markets like EMEA and Asia it's a whole different story and that's why you see LH slashing fares and crying for government assistance.
For the record, I'm of the opinion that the US market is actually extremely competitive: you've got the US3 as international carriers, WN as a national carrier, AS and B6 as regional carriers, and F9, NK, G4, and SY as ULCCs. Yes, there may not be head-to-head nonstop competition on the majority of routes, but there are a lot more routes in the US than there are in most other countries too.
#58
Suspended
Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 50,265
Same threads on AA and DL as well.
Bottom line is that all three (as well as other US carriers) are well aware that the US won't let them go under. If COVID issues point to insolvency, there will be a bailout. That may take many forms, including a "tax holiday" but there will be whatever it takes,
Problem is that the core business are corporate customers who are being directed not to travel. Offering an extra hot towel or whatever won't change that,
Bottom line is that all three (as well as other US carriers) are well aware that the US won't let them go under. If COVID issues point to insolvency, there will be a bailout. That may take many forms, including a "tax holiday" but there will be whatever it takes,
Problem is that the core business are corporate customers who are being directed not to travel. Offering an extra hot towel or whatever won't change that,
#59
Join Date: Aug 2009
Location: Houston, TX
Programs: Continental OnePass Platinum
Posts: 416
#60
Join Date: Sep 2008
Posts: 812
SFO-ORD is available right now in regular (not basic) economy for $104 one way. Dates are wide open.
Hawaii roundtrips still available below $300.
SFO-ATL as low as $97 roundtrip in basic.
Etc.