Thank you for being 1K
#1
FlyerTalk Evangelist
Original Poster
Join Date: Nov 2004
Location: ORD
Programs: UA 1K
Posts: 16,900
Thank you for being 1K
It seems like this line is suddenly everywhere. Every transaction with UA, even when they scan my BP at the gate, ends with "Thank you for being a loyal 1K member..." This morning when I had to call an agent with an issue it ended with "I hope you'll be able to keep your 1K statusfor next year." It's just part of every single conversation. It must be part of the instructions all agents have received.
Yesterday when they held a flight for me for 5 minutes at IAD to avoid a missed connection I heard it at least five times as they were rushing me through the gate area and onto the flight. This made it clear to me that they held the flight BECAUSE I was 1K - and I know several others on my incoming flight were trying to make the same connection and they were somewhere behind me when they rushed me on board and closed up.
A little bit is great, but this is getting a little annoying, especially since there is no way I'll be 1K next year, and will ride out my 2020 as Gold while explore other options for 2021 and then jump ship when my status goes away.
Yesterday when they held a flight for me for 5 minutes at IAD to avoid a missed connection I heard it at least five times as they were rushing me through the gate area and onto the flight. This made it clear to me that they held the flight BECAUSE I was 1K - and I know several others on my incoming flight were trying to make the same connection and they were somewhere behind me when they rushed me on board and closed up.
A little bit is great, but this is getting a little annoying, especially since there is no way I'll be 1K next year, and will ride out my 2020 as Gold while explore other options for 2021 and then jump ship when my status goes away.
#3
FlyerTalk Evangelist
Join Date: Jan 2009
Location: London & Sonoma CA
Programs: UA 1K, MM *G for life, BAEC Gold
Posts: 10,220
I thought that as well. It's almost as if they know that, from 2021 I won't be 1K and that in 2020 I won't be flying UA much, and are trying to persuade me with flattery that I should stick with UA.
#4
Suspended
Join Date: Mar 2002
Location: Canada, USA, Europe
Programs: UA 1K
Posts: 31,452
I had this about five times during my ten flights week before last. "Thank you sir for being such a loyal 1K member, we appreciate your business." At least it's better than "get it yourself".
#5
Join Date: Jan 2006
Location: In between
Programs: UA 1K 1MM, SPG/Marriott Plat, Hertz PC
Posts: 564
I've also recently noticed this trend, and while it's a small gesture I do appreciate it. I haven't had a scenario requiring special handling, but I hope the treatment extends to those if and when they arise.
#6
Join Date: May 2009
Location: Washington, DC
Programs: UA 1K 1MM, AA, DL
Posts: 7,418
UA uses caller ID to identify you, at least if you call from a number you've put into your account.
#10
FlyerTalk Evangelist
Original Poster
Join Date: Nov 2004
Location: ORD
Programs: UA 1K
Posts: 16,900
#14
Join Date: Jul 2014
Location: Rowley, MA / Edgartown, MA / Christiansted, St. Croix (USVI)
Programs: UA LT GS/4.96MM, Marriott LT Titanium, IHG Platinum, Global Entry, TSA Pre✓, Korea SeS, APEC
Posts: 579
Well if you're not going to retain customers with a loyalty program you have to retain them with either lower cost or superior product. For those of us who travel internationally and have the option of a non-American carrier there are a lot of airlines that offer a superior product, often at a lower price and with fewer connections. If United wants to make flying a commodity, that is their privilege, but there are consequences to moving away from brand loyalty based system.
The other key point is United has spent the last 40 years training its customers on how to maximize the MileagePlus loyalty program. Milage runs are a great example. They are now blowing-up this model completely, which confuses everyone, putting them all outside their comfort zone, making changing to another airline much easier. Risky at best.
As a guy with almost 5M BIS miles on United, plus being ~15 months away from retirement (when my travel will shrink dramatically), I don't have a dog in this fight. So I think I can look at this objectively and all I see is confused marketing, undecided if it's going up market or down market or both. Somehow the history of how customers are attracted and retained has been cast aside and now it's only focused are market segmentation and financial ratios. In the long-run brand loyalty is extremely difficult build and very easy to destroy. I'm afraid United seems interested in testing the limits of how easy it is to destroy.
The other key point is United has spent the last 40 years training its customers on how to maximize the MileagePlus loyalty program. Milage runs are a great example. They are now blowing-up this model completely, which confuses everyone, putting them all outside their comfort zone, making changing to another airline much easier. Risky at best.
As a guy with almost 5M BIS miles on United, plus being ~15 months away from retirement (when my travel will shrink dramatically), I don't have a dog in this fight. So I think I can look at this objectively and all I see is confused marketing, undecided if it's going up market or down market or both. Somehow the history of how customers are attracted and retained has been cast aside and now it's only focused are market segmentation and financial ratios. In the long-run brand loyalty is extremely difficult build and very easy to destroy. I'm afraid United seems interested in testing the limits of how easy it is to destroy.
Last edited by John Aldeborgh; Nov 8, 2019 at 12:40 pm
#15
Join Date: Mar 2013
Location: BDL/NYC/BOS
Programs: UA/*A Gold, Global Entry, Marriott Plat, Hilton+IHG Gold, Hertz PC, DL
Posts: 1,752
it just leaves a cheesy taste after an otherwise productive and genial call. "i'm being used transactionally" cheese, not pecorino.