Apr 23, 2019, 11:03 pm
Last edit by: WineCountryUA
The “leaked” first shot:
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
Out with the Gold, in with the Blue - United Airlines Unveils its Next Fleet Paint Design
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)
Mar 10, 2019, 5:37 am
#76
Join Date: Mar 2011
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It’s so boring. I think the real reason people don’t like the globe is just because it’s CO. To me it’s an obviously better and more modern design. Of course I could also be biased being a CO loyalist ; )
Mar 10, 2019, 8:22 am
#77
Join Date: Oct 2009
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I never buy products based on logos or packaging, I buy based solely on quality, usefulness, taste, etc.
With airlines, most business travelers buy tickets based mostly on shortest transit time, comfort and ability to work onboard, and customer service. Leisure travelers care most about price. Neither cares about pretty designs on the side of the plane.
Mar 10, 2019, 11:00 am
#78
Join Date: Jul 2013
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And I would definitely buy coke in the old bottle.
Mar 10, 2019, 4:03 pm
#79
Join Date: Apr 2015
Programs: United Global Services, Amtrak Select Executive
Posts: 4,098
Where is the evidence that rebranding increases revenue? And if it doesn't, then it is wasted money.
I never buy products based on logos or packaging, I buy based solely on quality, usefulness, taste, etc.
With airlines, most business travelers buy tickets based mostly on shortest transit time, comfort and ability to work onboard, and customer service. Leisure travelers care most about price. Neither cares about pretty designs on the side of the plane.
I never buy products based on logos or packaging, I buy based solely on quality, usefulness, taste, etc.
With airlines, most business travelers buy tickets based mostly on shortest transit time, comfort and ability to work onboard, and customer service. Leisure travelers care most about price. Neither cares about pretty designs on the side of the plane.
Mar 10, 2019, 4:18 pm
#80
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If you read this forum, you might think pajamas and paint jobs actually matter. The truth is, outside this forum, nobody gives a rip about either one. Purchase decisions are based on price, convenience, and service quality.
And I would definitely buy coke in the old bottle.
And I would definitely buy coke in the old bottle.
This policy was instituted after we became tired of receiving too many complaints from clients including some who blacklisted United from further consideration.
However, the branding and image of the airline, WRT its paint job, logo, or other such paraphernalia has exactly zero input into my decision making process.
Mar 10, 2019, 4:46 pm
#81
Join Date: Jul 2013
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Posts: 2,256
You make a good point.. In a first for the whole Internet, I'm going to concede an argument, rather than insisting against overwhelming logic, that I'm right.
Mar 10, 2019, 6:51 pm
#82
Join Date: Oct 2009
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Mar 10, 2019, 7:05 pm
#83
Join Date: Aug 2011
Programs: UA 2P, UC, Hertz 5*, Hilton Diamond
Posts: 513
The current livery needs to go and its definitely time for a new one, especially since some of us like various older United liveries like Rising blue and can't put it to past with this ancient livery. Hopefully the new one is a good looking one so we can put this decade long debate to pasture... I'd like the globe to go to pasture as well, but I know that probably won't happen for another 10-20 years. Actually I like the current branding (signs, website, credit card, etc.) and I think they have done a good job so far revitalizing the globe in those aspects so I really can't wait to see what the new livery looks like.
Mar 10, 2019, 7:33 pm
#84
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But, let's get back to my question: Is there any evidence that rebranding increases revenue? Especially in the commoditized airline industry?
Mar 10, 2019, 7:39 pm
#85
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You're mixing apples and oranges here. I clearly did not say that advertising doesn't influence customer behavior, I said that I don't think changing logos or packaging does. Advertising can show a consumer something new that they know nothing about and thus, pique their interest.
But, let's get back to my question: Is there any evidence that rebranding increases revenue? Especially in the commoditized airline industry?
But, let's get back to my question: Is there any evidence that rebranding increases revenue? Especially in the commoditized airline industry?
It's all about price, schedule, product, reliability, loyalty - each customer shuffles those in the priority that works for them personally.
What could increase revenue? Product improvements, better reliability, improved customer experience, more useful self-service tools, loyalty program improvements - any of those individually or in combination could affect revenue, and there might be a few others I've forgotten - but paint ain't one of them.
Mar 10, 2019, 7:52 pm
#86
Join Date: Oct 2009
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Rebranding? Absolutely none. Wasting money on stadium names? None. ROI on Olympic sponsorship? Losing proposition.
It's all about price, schedule, product, reliability, loyalty - each customer shuffles those in the priority that works for them personally.
What could increase revenue? Product improvements, better reliability, improved customer experience, more useful self-service tools, loyalty program improvements - any of those individually or in combination could affect revenue, and there might be a few others I've forgotten - but paint ain't one of them.
It's all about price, schedule, product, reliability, loyalty - each customer shuffles those in the priority that works for them personally.
What could increase revenue? Product improvements, better reliability, improved customer experience, more useful self-service tools, loyalty program improvements - any of those individually or in combination could affect revenue, and there might be a few others I've forgotten - but paint ain't one of them.
I'll give UA a free idea that will absolutely increase their revenue:
1. Make 1 out of every 2 GPUs you earn book into open Z inventory.
This would mean half of your GPU flights would be guaranteed upgrades, except in the case of no Z avail.
Business travelers would flock to UA under such a scenario.
Mar 10, 2019, 8:07 pm
#87
Join Date: Dec 2006
Location: Silicon wasteland
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^You are absolutely correct.
I'll give UA a free idea that will absolutely increase their revenue:
1. Make 1 out of every 2 GPUs you earn book into open Z inventory.
This would mean half of your GPU flights would be guaranteed upgrades, except in the case of no Z avail.
Business travelers would flock to UA under such a scenario.
I'll give UA a free idea that will absolutely increase their revenue:
1. Make 1 out of every 2 GPUs you earn book into open Z inventory.
This would mean half of your GPU flights would be guaranteed upgrades, except in the case of no Z avail.
Business travelers would flock to UA under such a scenario.
I'm not sure I want a flock of el-cheapos heading toward my business for the freebies. What happens to them when I have to cut them off? Take a look at the Mariott RewardsPlus status reduction / lounge access removal for a hint.
Mar 10, 2019, 8:25 pm
#88
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^You are absolutely correct.
I'll give UA a free idea that will absolutely increase their revenue:
1. Make 1 out of every 2 GPUs you earn book into open Z inventory.
This would mean half of your GPU flights would be guaranteed upgrades, except in the case of no Z avail.
Business travelers would flock to UA under such a scenario.
I'll give UA a free idea that will absolutely increase their revenue:
1. Make 1 out of every 2 GPUs you earn book into open Z inventory.
This would mean half of your GPU flights would be guaranteed upgrades, except in the case of no Z avail.
Business travelers would flock to UA under such a scenario.
At the expense of P (and Z) fares and TOD that they can sell.
I'm not sure I want a flock of el-cheapos heading toward my business for the freebies. What happens to them when I have to cut them off? Take a look at the Mariott RewardsPlus status reduction / lounge access removal for a hint.
I'm not sure I want a flock of el-cheapos heading toward my business for the freebies. What happens to them when I have to cut them off? Take a look at the Mariott RewardsPlus status reduction / lounge access removal for a hint.
Last edited by WineCountryUA; Mar 10, 2019 at 9:56 pm Reason: merging consecutive posts by same member
Mar 10, 2019, 8:37 pm
#89
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Mar 10, 2019, 9:00 pm
#90
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The OP was asking specifically about airlines - and I maintain that rebranding alone, ie logos, colors and not hard or soft product updates associated with rebranding, along with stadium names and sponsorships either do nothing to increase revenue, or do so at a negative ROI vs the implementation cost.
I have no idea if rebranding with updated logos and colors helps Kellog's sell more boxes of cereal - it actually might, or it might not, but I don't know.