Last edit by: WineCountryUA
The “leaked” first shot:
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
Out with the Gold, in with the Blue - United Airlines Unveils its Next Fleet Paint Design
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)
#106
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I do realize that there are at least 62,984,828 (I pulled that number out of the air) people in the United States who are marketing suckers.
#107
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Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
#109
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Great picture. All that's missing in that photo is Ted or at least an airbus with some Ted parts on it. DL had the same thing ca 07 with their own 4 liveries then again couple years later with NW.
#110
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#111
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Perhaps to you. Obviously brand marketing is a major influence on consumers in general. or it would not be a thing. Logos, brand art, color palettes, etc. have enormous business value.
Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
#112
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Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,719
Indeed, but... (A) the final NW scheme was basically a few decals over polished metal, easy to strip and change in the event the airline got merged up, and (B) DL made a high-speed Manhattan Project of expunging the Northwest brand ASAP; they did not have grimy old bowling-shoe 757s still staggering around five years later.
#113
FlyerTalk Evangelist
Join Date: Mar 2012
Posts: 19,503
Speaking of Latin, I don’t believe any actual podia (plural form of the Latin word meaning a platform on which something or someone stands) were redecorated as a result of the CO-UA merger. The fact that many gate agents mistakenly refer to their desk as a “podium” is completely irrelevant. It’s only a podium if someone climbs up and stands on it, an action that would likely get a passenger arrested or an airline/airport employee (other than maintenance working on a ceiling fixture) fired.
#114
Join Date: Nov 2014
Location: USA
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Perhaps to you. Obviously brand marketing is a major influence on consumers in general. or it would not be a thing. Logos, brand art, color palettes, etc. have enormous business value.
Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
#115
Join Date: Aug 2011
Programs: UA 2P, UC, Hertz 5*, Hilton Diamond
Posts: 513
Perhaps to you. Obviously brand marketing is a major influence on consumers in general. or it would not be a thing. Logos, brand art, color palettes, etc. have enormous business value.
Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
Back around merger time we saw tons of sentiment on this board re: the pointlessness of logos and brand design, people would be happy to fly in all-white logo-free planes, etc... yet the topic drew thousands of posts, disproving the nobody-cares thesis.
In the airline sector, where it takes years to get all the planes painted and gate podia redecorated, the real problem is lingering stale brand elements which send a confused message:
#116
Also, has everyone else seen the two "leaked" liveries (from two design houses), along with the supposed spy picture of the painted tail that matches one of them? Any idea if they're real?
#117
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#118
Join Date: Oct 2008
Programs: UA 1K, 1MM
Posts: 504
Agreed - really love the foreground one - the battleship grey always struck me as odd but i still prefer the tail to the globe tail - even if the rest of the color scheme fails
#119
As a matter of fact, yes!
https://www.dsdesignoffice.co/united-airlines/
The other two were on facebook, and not public, but very much the same spirit
https://www.dsdesignoffice.co/united-airlines/
The other two were on facebook, and not public, but very much the same spirit
#120
Join Date: Nov 2014
Location: USA
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Posts: 1,194
As a matter of fact, yes!
https://www.dsdesignoffice.co/united-airlines/
The other two were on facebook, and not public, but very much the same spirit
https://www.dsdesignoffice.co/united-airlines/
The other two were on facebook, and not public, but very much the same spirit