United Ad Confuses Shanghai & Kyoto
#7
Original Poster
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Will the majority of US audiences notice anything? Probably not, but it's such an easy mistake to avoid / fix, why make it?
#8
Join Date: Jun 2004
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#10
Join Date: Nov 2001
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Obviously not, but this is one is quite iconic and is recognizable immediately as the only one that looks like that anywhere. It is absolutely the one in Kyoto.
Similarly, Niagara Falls has no exclusive claim to being a waterfall but one can certainly tell a picture of Niagara Falls instantly even if a photo caption tries to tell us it is Angel Falls.
Similarly, Niagara Falls has no exclusive claim to being a waterfall but one can certainly tell a picture of Niagara Falls instantly even if a photo caption tries to tell us it is Angel Falls.
#11
Join Date: Feb 2006
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Looking at the ad again, in which the other depicted cities are in their actual locations (or at least the sets look very realistic ), I suppose it's the laziness of the ad company to use a stock footage, or it was a last-minute change from Japan to Shanghai. I see how this can be irritating.
#12
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"Uniting the world...generally speaking."
#13
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I agree. The Arashiyama Bamboo Grove in Kyoto is pretty distinct. An image search for bamboo groves in Shanghai turns up examples, but nothing like Arashiyama. Heck, a bunch of the images in the Shanghai image search are of Arashiyama.
David
#14
Join Date: Aug 2002
Location: San Francisco
Posts: 2,328
This reminds me of one of the earliest UA ad campaigns when it had first acquired Pan Am's Asian routes back in the mid 80s. The ad featured a variety of masks, IIRC, and confused Japan with China. More than 30 years on, they are still confused...