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-   -   United Airlines President: Leaving New York’s JFK ‘Was the Wrong Decision’ {2017} (https://www.flyertalk.com/forum/united-airlines-mileageplus/1838084-united-airlines-president-leaving-new-yorkis-jfk-ewas-wrong-decisioni-2017-a.html)

cerealmarketer Apr 24, 2017 4:40 pm


Originally Posted by minnyfly (Post 28224617)
I've mentioned some already. AA and B6 made a deal involving JFK/DCA slots in 2014 after previously leasing. UA and DL made a deal in 2015 (changed in 2016 when the government changed EWR slots). That deal indicated a low price for long-term JFK leases (14 million for 24+ slot pairs). It happens when the price is right. The price has to have increased exponentially for Kirby's initial statements to have a chance to be economically correct.

Publicly announcing that it was the "wrong decision" won't help with any potential JFK slot negotiations. Kirby has given no indication that slots are the issue (which again might not be true, but that also means what he does say can't be taken as truth either).

Arguing that acquiring JFK slots is the problem is not supported by any evidence. Kirby's statements don't say it. Previous deals don't say it. Current environment at JFK doesn't say it. Math doesn't say it.


Do think previous management was so stupid that they sold their JFK slots for 10, 20, or maybe 30+ times under market value? Because that has to be the current market rate for Kirby to have a chance to be vindicated.

And those JFK slots will become even less valuable if the LGA perimeter rule gets lifted. Which you'd hope happens when the infrastructure upgrades are complete in 5 years. And what Delta definitely wants for ponying up its share for improvements.

And the real premium transcon service will be out of LGA, making the JFK whining look trivial.

anc-ord772 Apr 24, 2017 5:03 pm


Originally Posted by cerealmarketer (Post 28224872)
And those JFK slots will become even less valuable if the LGA perimeter rule gets lifted. Which you'd hope happens when the infrastructure upgrades are complete in 5 years. And what Delta definitely wants for ponying up its share for improvements.

And the real premium transcon service will be out of LGA, making the JFK whining look trivial.

If UNITED is able to run an LAX-LGA ps style program and LGA has a train link to Manhattan/Brooklyn, then I'm back baby.

Eupatoria Apr 24, 2017 5:29 pm

I would have never guessed they think that leaving JFK was a mistake. I fly in / out of NYC a lot, and I never care if it's JFK or EWR. If I am on the West side, EWR is often easier; LGA would be my preference, but it's not always available, of course. I think there is a train that makes for a fairly easy trip to EWR from Manhattan as well (vs. JFK, which entails a painful transfer, as far as I remember), and no real options to LGA.

sbm12 Apr 24, 2017 8:07 pm


Originally Posted by minnyfly (Post 28224617)
I've mentioned some already. AA and B6 made a deal involving JFK/DCA slots in 2014 after previously leasing.

Those were slots that were allocated in 2010; the payment process changed. And it involved DCA slots, not a straight up move at JFK. Getting 15 slot pairs at JFK (the absolute minimum UA would need to restart service in a meaningful manner) is not trivial and it is not a particularly active market in those volumes.

Plus, it would be stupid to bother trying. The genie is out of the bottle. It is not going back in.

riphamilton Apr 25, 2017 7:16 am


Originally Posted by sbm12 (Post 28225471)
Plus, it would be stupid to bother trying. The genie is out of the bottle. It is not going back in.

plus a simple return to T7 is now likely out of the question, as AS/VX will be consolidating JFK ops there. it's also a signal that AS is doubling down on JFK.

https://newsroom.alaskaair.com/2017-...minal-7-at-JFK

sbm12 Apr 25, 2017 7:27 am


Originally Posted by riphamilton (Post 28227063)
plus a simple return to T7 is now likely out of the question, as AS/VX will be consolidating JFK ops there. it's also a signal that AS is doubling down on JFK.

https://newsroom.alaskaair.com/2017-...minal-7-at-JFK

AS would need to buy more slots just like UA would to expand. And only 14 daily flights now means there would still be gate space available (CX just left and LO/4O showing up isn't a huge deal) though likely no lounge space as AS is building one and I assume that'll be the old RCC/UC space.

Pointlessly_1K Apr 25, 2017 7:47 am

I fly SFO-JFK several times a year. UA left JFK, but I did not. I switched to Delta One.

If UA came back to JFK and competed with Delta on price and service, they could get my business.

EWR764 Apr 25, 2017 7:57 am


Originally Posted by riphamilton (Post 28227063)
it's also a signal that AS is doubling down on JFK.

More likely a signal that AS/VX wants to co-locate somewhere at JFK. On one hand, AA would rather get its OW partners under one roof at JFK (where the AA operation provides bi-directional feed) and doesn't need to lease space to a company which is more of a competitor on the East Coast than a partner. On the other, T4 is space-constrained with uncompetitive peak-time remote operations. T7 makes sense and the combined AS+VX operation approximates that of UA before it exited JFK. It also may provide some basis for the reports that BA was unwilling to renew UA's long-term lease at T7.

sbm12 Apr 25, 2017 8:58 am


Originally Posted by EWR764 (Post 28227199)
It also may provide some basis for the reports that BA was unwilling to renew UA's long-term lease at T7.

You think BA didn't want to renew the UA lease based on hopes that a merger would come along and a different airline would want to move in to the same space?? :confused:

EWR764 Apr 25, 2017 10:52 am


Originally Posted by sbm12 (Post 28227459)
You think BA didn't want to renew the UA lease based on hopes that a merger would come along and a different airline would want to move in to the same space?? :confused:

Not exactly... but I've read (and not seen it disputed) that part of the reason for UA leaving JFK is that BA was unwilling to renew United's lease at T7. It is obvious there are no plans to expand T8 to get BA under one roof with AA, and with some renovations ongoing, T7 will remain in use for some time.

So either BA just wanted UA out, or perhaps it was looking to consolidate non-T8 oneworld and other partners in the space rather than renew a long-term lease with UA (which served no strategic function to IAG, OW or the TATL JV)?

Of course, missing in my understanding could be a crucial caveat... BA was unwilling to renew United's least at T7 with terms acceptable to UA.

channa Apr 25, 2017 11:56 am


Originally Posted by minnyfly (Post 28224288)
What cost? I just told you! It's peanuts if Kirby is economically competent and telling the whole truth. At most today's cost is a few million a year.

You're trivializing the re-acquisition costs for the customers. You're only counting the operational costs for slots/space/etc. Build it and they will come?

This is the small-minded mindset that got them into this mess in the first place. The customers are gone. Restarting service is not going to bring back customers who have fled and settled in in their new home. It's not going to get corporate customers to violate their corporate contracts they've now signed with DL and AA.

This is a competitive environment, and customers have altered their behaviors. UA would have to offer lucrative incentives and discounts to return to the customer levels they had previously. And it would take years to do so. In the meantime, UA would lack the pricing power to charge what others are able to on the same routes.

That's why it was both a bad decision to leave, and it also makes sense not to return now that the damage is done.

If you read Kirby's example, he specifically talked about behavior change by the customer. While UA expected the previously loyal customers to go to EWR instead, many instead migrated to other airlines for this route. Then, since they became engaged with the other airline programs (or disengaged from United), they started shopping around on unrelated flights -- business that would have previously gone to United.

So when you factor the total cost of the impact of the JFK closure, it makes sense this was an error on UA's part. Similarly, if we are going to calculate the restart of business, we cannot look at the routes or airport in isolation, we have to look at what it would take to get UA's business back to pre-closure levels, and how long it would take to get it. And that includes not just JFK customers who bolted, but LAX and SFO customers who did as well.

cerealmarketer Apr 25, 2017 12:09 pm

I witnessed how DL played winning transcon business at a very high value corp account that was entrenched with AA to the point everyone had an AAirpass.

They had no first class for about 5 years.

Then in the fall of 2009 they came onboard with a small 16 seat J cabin with service a little better than AA / UA.

Within a year they got a contract and offered last seat flights in J for about $2 less than the AA discounted rate. The internal flight portal displayed the DL results at the top because of the $2 lower fare. Most of these entrenched contracts aren't fully exclusive - they just have volume thresholds.

By 2011 I was told by a DL mgr who had called me to discuss done feedback that it was their most profitable route and Anderson got weekly updates just on that route.

So it can be done relatively quickly with some tactical moves and starting with a small cabin footprint.


Originally Posted by channa (Post 28228262)
You're trivializing the re-acquisition costs for the customers. You're only counting the operational costs for slots/space/etc. Build it and they will come?

This is the small-minded mindset that got them into this mess in the first place. The customers are gone. Restarting service is not going to bring back customers who have fled and settled in in their new home. It's not going to get corporate customers to violate their corporate contracts they've now signed with DL and AA.

This is a competitive environment, and customers have altered their behaviors. UA would have to offer lucrative incentives and discounts to return to the customer levels they had previously. And it would take years to do so. In the meantime, UA would lack the pricing power to charge what others are able to on the same routes.

That's why it was both a bad decision to leave, and it also makes sense not to return now that the damage is done.

If you read Kirby's example, he specifically talked about behavior change by the customer. While UA expected the previously loyal customers to go to EWR instead, many instead migrated to other airlines for this route. Then, since they became engaged with the other airline programs (or disengaged from United), they started shopping around on unrelated flights -- business that would have previously gone to United.

So when you factor the total cost of the impact of the JFK closure, it makes sense this was an error on UA's part. Similarly, if we are going to calculate the restart of business, we cannot look at the routes or airport in isolation, we have to look at what it would take to get UA's business back to pre-closure levels, and how long it would take to get it. And that includes not just JFK customers who bolted, but LAX and SFO customers who did as well.


spin88 Apr 25, 2017 12:19 pm


Originally Posted by cerealmarketer (Post 28228313)
I witnessed how DL played winning transcon business at a very high value corp account that was entrenched with AA to the point everyone had an AAirpass.

They had no first class for about 5 years.

Then in the fall of 2009 they came onboard with a small 16 seat J cabin with service a little better than AA / UA.

Within a year they got a contract and offered last seat flights in J for about $2 less than the AA discounted rate. The internal flight portal displayed the DL results at the top because of the $2 lower fare. Most of these entrenched contracts aren't fully exclusive - they just have volume thresholds.

By 2011 I was told by a DL mgr who had called me to discuss done feedback that it was their most profitable route and Anderson got weekly updates just on that route.

So it can be done relatively quickly with some tactical moves and starting with a small cabin footprint.

What is missing in the context that in the same period that Delta did this, they committed major resources to expanding at JFK and also LAX. They then increased frequency as demand ramped up on JFK-LAX/SFO, build a new wonderful DeltaOne lounge at JFK, and then started to upgage to using international configuration 763s on many flights.

At this point, United does NOT have better product, at best their product is "a little worse" than B6/DL/AA. They (unlike Delta) have no FF base ex-JFK, and a diminished, not growing share ex-LAX, and until when Delta bailed on Song and started running a premium service, there are not 4 competing carriers in the market, not two.

The barriers to entry are much higher, and much more expensive for United, with its bad brand reputation than it was for Delta when they entered the market.

fly18725 Apr 25, 2017 12:59 pm


Originally Posted by spin88 (Post 28228347)
What is missing in the context that in the same period that Delta did this, they committed major resources to expanding at JFK and also LAX. They then increased frequency as demand ramped up on JFK-LAX/SFO, build a new wonderful DeltaOne lounge at JFK, and then started to upgage to using international configuration 763s on many flights.

At this point, United does NOT have better product, at best their product is "a little worse" than B6/DL/AA. They (unlike Delta) have no FF base ex-JFK, and a diminished, not growing share ex-LAX, and until when Delta bailed on Song and started running a premium service, there are not 4 competing carriers in the market, not two.

The barriers to entry are much higher, and much more expensive for United, with its bad brand reputation than it was for Delta when they entered the market.

Most corporate travel managers or decision makers for high value corporate accounts don't care that aspects of the hard and soft product may not be as favorable. For premium transcons, they will be primarily motivated by a) robust schedule, b) lie flat seats, and c) a better negotiated rate.

The ability to offer a competitive schedule will prohibit United from re-entering JFK for the foreseeable future. As a result, there may be some corporate business that prefers JFK where United won't be competitive.

minnyfly Apr 25, 2017 1:18 pm


Originally Posted by sbm12 (Post 28225471)
Those were slots that were allocated in 2010; the payment process changed. And it involved DCA slots, not a straight up move at JFK. Getting 15 slot pairs at JFK (the absolute minimum UA would need to restart service in a meaningful manner) is not trivial and it is not a particularly active market in those volumes.

There were deals in 2014 and 2015. Bottom line. Can't deny that.


Originally Posted by channa (Post 28228262)
You're trivializing the re-acquisition costs for the customers. You're only counting the operational costs for slots/space/etc. Build it and they will come?

The greater the "lost business" aspect becomes, the more reason it is to return to JFK and make Kirby's entire statement/implication incongruent.

The only way for it to be a bad idea to leave and a bad idea to return is if the short-term costs associated with returning (one-time capital costs and short-term business loss) is too great to make a return worth it. This is something we can estimate, and I have done so. Even extreme examples say that Kirby's implication can only be true if JFK was minutely marginal to the entire network--meaning it was worthy of high consideration to be cut. Kirby got caught with his pants down. Not the first time he's been caught blowing smoke.


Originally Posted by channa (Post 28228262)
This is the small-minded mindset that got them into this mess in the first place. The customers are gone. Restarting service is not going to bring back customers who have fled and settled in in their new home. It's not going to get corporate customers to violate their corporate contracts they've now signed with DL and AA.

This is a competitive environment, and customers have altered their behaviors. UA would have to offer lucrative incentives and discounts to return to the customer levels they had previously. And it would take years to do so. In the meantime, UA would lack the pricing power to charge what others are able to on the same routes.

Now you're contradicting yourself. You've just stated that "the customers are gone", but then you turn around and say that they can be won back at the right product/price. That's precisely the measure I'm calculating for.

A competitive environment requires that demand is fluid. An airline always has to compete with product/price. The cost of retaining customers in a competitive environment is high as well. If you take your excuse for Kirby's wrong statement further, it makes no sense to "win them back" at EWR either, like Kirby said. Or anywhere else for that matter. The customers are "gone" and not worth fighting for.


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